Residential · Commercial · Multi-office
The license exam covered the contract. It never covered the conversation.
Simmie is an AI call simulator for brokerages. Your agents practice the conversations that decide the deal - the commission objection, the expired listing, the owner who says he isn't selling - out loud, on their own time. Every one gets scored against the same rubric, in every office.
Residential and commercial scenario sets. Set up in an afternoon.
One office, one week
Example- Top producer43
- Five years in21
- Second year31
- Licensed in March20
Eleven appointments went out. Five came back signed. The leads were fine. What happened at the kitchen table is the part nobody watched.
You already know which agents can hold a room. That's the problem.
A managing broker can name their producers without looking anything up. Everyone else is a guess - and the guessing is expensive, because the desk is empty by month fourteen and you're recruiting to replace it.
Pre-license
Licensing teaches law, not language
Agency, disclosure, contracts, fair housing. Nothing in the curriculum tells a new agent what to say when the seller slides a discount brokerage quote across the table.
Ride-alongs
You can't sit in every appointment
Across two offices and forty agents, you'll see a handful of presentations a month - usually from the agents who asked, who are usually the ones who need it least.
Recruiting
“Best training in the market” is your pitch
It's every brokerage's pitch. Behind most of them is a Tuesday meeting, a shadow day, and a video library nobody opened after week one.
The four conversations that decide the year
Pick your side of the business. These are starting points - the scenarios adjust to your market, your fee structure and your listing presentation.
Listing appointment
The fee conversation
The seller has a written quote from a discount brokerage sitting on the counter and wants to know why you're worth the difference.
“The other guy does it for one percent. What am I paying you for?”
Prospecting
The expired listing
Six months on the market with another brokerage and nothing to show for it. This seller has already been sold once and it didn't work.
“I've heard the pitch. It was the same pitch.”
Buyer side
Representation, before the first door
Explaining what you do, what the agreement commits them to, and how you're paid - before you show a single property.
“Why am I signing something? I just want to look at the house.”
Listing management
Month three, no offers
The price reduction conversation with a seller who is convinced the market is wrong and you're the one who priced it.
“We are not dropping it. Somebody will see what I see.”
Practice is easy. Scoring it the same way twice is the hard part.
Any AI will talk to your agents. Almost none of them can tell you whether an agent is actually ready - and if the score moves depending on the day, you can't hang a decision on it.
One rubric, every office
The same criteria score the agent in your downtown office and the agent forty minutes north. Not a manager's mood on a Tuesday.
Calibrated against hand-graded calls
We grade real calls by hand, test the rubric against ones it hasn't seen, and publish how consistently it agrees with itself. Ask any other roleplay tool for that number.
A record you can point at
Every attempt is stored with its score and the reasoning. When an agent asks why they didn't get the company lead, there's an answer that isn't “I have a feeling.”
Ready, or not yet
Set the bar for what an agent has to clear before floor time, company-generated leads, or a client-facing appointment. The gate is yours; we just make it defensible.
Listing appointment - fee objection
Attempt 4- Established value before naming a fee8/10
- Handled the discount comparison6/10
- Explained services in specifics7/10
- Asked for the agreement4/10
Example scorecard - criteria are yours to set
Every office on one screen, without asking anyone for a report
Each managing broker sees their own agents. You see all of them, side by side, and you find out which office is soft before the production numbers tell you three months late.
North office
18 agents · 14 practicing
71
Average score, listing appointment
Downtown
23 agents · 21 practicing
68
Average score, listing appointment
Commercial division
9 brokers · 4 practicing
52
Average score, owner outreach
Example rollup - your offices, your scenarios.
Live before your next sales meeting
Point it at your brokerage
Your site, your listing presentation, your fee structure, your market. The scenarios build themselves from that - you're not writing training content.
Send the link to your agents
They practice out loud on their phone - in the car between showings, the night before an appointment. No scheduling, no classroom, nobody watching.
Read the board on Monday
Who practiced, who improved, who is still losing the fee conversation. Bring one scorecard to the sales meeting instead of a motivational talk.
Pricing
Start with one team. Add offices when it works.
Most brokerages start with a single team - usually the newest agents and whoever is closest to quitting - and expand once the scores move.
One team
Up to 5 agents · Cancel anytime
- Unlimited practice calls for every agent on the team
- Scenarios built from your listing appointments and price objections
- One rubric scoring every agent the same way
- Team leader dashboard with readiness by agent
- Works on any phone, nothing to install
About $70 an agent - a fraction of one commission
Annual license (priced by team size & integrations)
Pricing built around your organization
Multi-office and brokerage-wide rollouts are scoped to your agent count, integrations, and reporting needs. We'll price it per office.
- Full platform access
- Personalized recommendations
- Manager dashboards & analytics
- AI Coach + AI Builder
- Certification & readiness tracking
- Custom rubrics & scenarios
Need SSO, in-tenant deployment, or advanced enterprise rollout? See our Enterprise platform.
What brokers ask first
My agents are independent contractors. I can't make them do anything.+−
Correct - and you don't need to. You control what's yours: company-generated leads, floor time, mentorship slots, whose name goes on the team listing. Agents who want those clear the bar. The rest keep working the way they were.
We already pay for training.+−
You pay for content. This is repetitions and a score. An agent can watch every listing presentation video ever recorded and still have never said the words out loud to anyone who pushed back.
Does it work for commercial, or is this a residential product?+−
Both, and they're different scenario sets. Commercial runs owner cold calls, exclusive pitches, BOV conversations and tenant rep outreach - the two-year ramp, not the kitchen table.
Who builds the scenarios?+−
You point it at your material and it drafts them. Edit the wording if you're particular about how your brokerage says something - most brokers change two or three lines and leave the rest.
Will my agents think it's a gimmick?+−
The first thirty seconds are awkward for everyone. Then someone gets a low score, runs it again, and beats it - and in most offices the competitive one starts and the rest follow within a week.
Does any of this actually move?+−
Across engaged Simmie users, average scores rise 13.4 points between the first scored call and the last, with 72.9% improving. That's every vertical we serve, not real estate specifically - we'll show you your own numbers inside a month.
Next week, eleven more appointments go out
Same agents, same market, same leads. The only variable you can still change is how many times they've had that conversation before the seller opened the door.