AI Sales Call Simulator for Real Estate Teams
Give your agents the reps they need without burning real leads. 8 pre-built scenarios, 10 realistic buyer and seller personas, and rubric-based scoring -- ready to deploy for your brokerage today.
Starting at $2,499/year for up to 5 agents. Volume discounts available.
42%
Improvement in lead conversion after simulation training
3x
Faster ramp-up for newly licensed agents
67%
Reduction in manager coaching hours per week
28%
Increase in average deal size post-training
The Challenge Every Broker Faces
You invest in licensing, leads, and marketing -- but your agents still struggle with the conversations that actually close deals. Role-playing with a manager doesn't scale. Shadowing top producers only works if they have time. And new agents burn through real prospects while they learn.
Simmie gives every agent on your team unlimited practice reps against realistic personas -- 24/7, with instant feedback.
8 Pre-Built Real Estate Scenarios
Every critical conversation your agents face, simulated with AI precision
Expired Listing Cold Call
Call a homeowner whose listing just expired. Overcome frustration, build trust, and pitch a new listing strategy.
Buyer Consultation
Qualify a first-time buyer on needs, budget, and timeline. Set expectations on the buying process and financing.
Listing Presentation
Present your marketing plan and pricing strategy to a seller. Handle commission objections and competing agent comparisons.
Offer Negotiation
Negotiate between buyer and seller on price, contingencies, closing timeline, and repair requests.
FSBO Prospecting Call
Reach out to a For Sale By Owner. Demonstrate value without being pushy and overcome the 'I don't need an agent' objection.
Open House Follow-Up
Follow up with an open house visitor. Re-engage interest, qualify their buying timeline, and schedule a private showing.
Price Reduction Conversation
Have the tough conversation with a seller about reducing their listing price using market data and comparable sales.
Referral & Sphere Outreach
Reconnect with past clients and sphere of influence. Ask for referrals naturally while providing market updates.
10 Realistic Buyer & Seller Personas
Each persona has a unique personality, objection style, and motivation -- just like real clients
First-Time Buyer
Anxious, budget-conscious, overwhelmed by the process
Relocating Executive
Decisive, time-pressed, needs turnkey solutions
Empty Nester Seller
Emotionally attached, price-sensitive, slow to decide
Investor Buyer
Numbers-driven, wants ROI data, negotiates hard on price
Divorce Seller
Stressed, wants speed, may have conflicting co-owner
FSBO Homeowner
Skeptical of agents, overvalues property, cost-conscious
Move-Up Buyer
Needs to sell first, wants larger home, school-district focused
Expired Listing Seller
Frustrated with previous agent, guarded, needs proof
Luxury Buyer
High expectations, privacy-focused, wants exclusivity
Veteran Using VA Loan
Needs agent who understands VA process, patient but firm
Scoring Rubrics That Measure What Matters
Every simulation is scored across the competencies that drive real estate revenue
Lead Generation
- Opening rapport & hook quality
- Qualifying questions (timeline, budget, motivation)
- Objection handling (not interested, have an agent)
- Value proposition clarity
- Call-to-action & appointment set
Negotiation
- Anchoring & framing technique
- Concession strategy & pacing
- Use of market data & comparables
- Emotional intelligence & empathy
- Win-win outcome orientation
Property Presentation
- Market analysis & pricing justification
- Marketing plan articulation
- Commission & fee confidence
- Competitive differentiation
- Closing for the listing agreement
The ROI for Your Brokerage
Here's what brokerages see after deploying Simmie
Without Simmie
- 8-12 months for new agents to become productive
- Burned leads during learning curve cost $500-2,000 each
- Broker spends 10+ hrs/week on 1-on-1 coaching
- No way to measure agent readiness before client interactions
With Simmie
- Cut ramp-up to 3-4 months with targeted simulation practice
- Agents practice on AI personas, not real prospects
- Free up 6+ broker hours/week with AI-powered coaching
- Rubric scores show exactly who's ready and who needs work
If just one agent closes one additional deal per year from better training
That's $7,500 - $15,000+ in commission on a single transaction
Your investment pays for itself with a fraction of one extra deal
Deploy in Minutes, Not Months
Your brokerage is up and running the same day
Subscribe
Choose your plan based on team size. Volume discounts available.
Invite Agents
Add your agents by email. They create accounts in seconds.
Assign Scenarios
Agents start practicing the 8 pre-built real estate simulations.
Track Progress
Review rubric scores and identify coaching opportunities.
Volume Pricing for Growing Teams
The more agents you train, the more you save. All plans include full access to every feature.
All Plans Include
Offer Simmie as a Member Benefit
We work with real estate associations and brokerages across the country to bring AI-powered training to their members. Ask us about group pricing, co-branded deployments, and CE credit integration.