Multifamily · Leasing · Portfolio-wide
The certification covered fair housing. It never covered the tour.
Simmie is an AI call simulator for multifamily operators. Your leasing teams practice the conversations that fill the community - the phone shopper, the price objection on tour, the renewal increase - out loud, on their own time. Every one gets scored against the same rubric, in every community.
Leasing and renewal scenario sets. Set up in an afternoon.
Alex Morgan
Prospective tenant - Office lease negotiation
You already know which consultants can close a tour. That's the problem.
A regional can name their closers without looking anything up. Everyone else is a guess - and the guessing is expensive, because every tour that doesn't convert is another week the unit sits vacant and another concession you give away to fill it.
Onboarding
Onboarding teaches the software, not the sell
Fair housing, the PMS, the application workflow. Nothing in it tells a new leasing consultant what to say when a prospect says the community down the street is a hundred and fifty cheaper.
Shadow tours
You can't shadow every tour
Across a portfolio of communities you'll catch a handful of tours a month - usually the consultants who asked, who are usually the ones who need it least.
Mystery shops
A mystery shop is one call a quarter
It grades a single interaction after it's over. The other hundreds of calls and tours that quarter go unheard, and the coaching lands three months too late.
The conversations that decide occupancy
Pick a side of the door. These are starting points - the scenarios adjust to your market, your pricing and concessions, and the way your community sells.
Phone inquiry
The price shopper on the phone
A prospect calls, wants the cheapest one-bedroom and a number, and is ready to hang up. The job is to earn the tour, not read the rent off a sheet.
“Just tell me your cheapest one-bedroom. That's all I need.”
On tour
The community down the street
The prospect toured the property on the corner yesterday and it was cheaper. Now they want to know why yours is worth the difference.
“The place on the corner is a hundred and fifty less.”
Concessions
The concession ask
The prospect saw a two-months-free special somewhere and wants the same deal on a floor plan that isn't running one.
“Your website said two months free. Where's mine?”
Closing
“We want to think about it”
They loved the unit, the tour went well, and now they're leaving to look at a couple more places. Asking for the application without pushing them out the door.
“We're going to look at a few more places first.”
Practice is easy. Scoring it the same way twice is the hard part.
Any AI will talk to your leasing team. Almost none of them can tell you whether a consultant is actually ready - and if the score moves depending on the day, you can't hang a decision on it.
One rubric, every community
The same criteria score the consultant at your Class A lease-up and the consultant at the property across town. Not a manager's mood on a Tuesday.
Calibrated against hand-graded calls
We grade real calls by hand, test the rubric against ones it hasn't seen, and publish how consistently it agrees with itself. Ask any other roleplay tool for that number.
A record you can point at
Every attempt is stored with its score and the reasoning. When you decide who runs the next lease-up, there's an answer that isn't “I have a feeling.”
Ready, or not yet
Set the bar a consultant clears before they take live phone traffic, run a lease-up, or handle renewals solo. The gate is yours; we just make it defensible.
Tour - price objection
Attempt 4- Uncovered what the prospect actually needs8/10
- Handled the competitor price6/10
- Sold the community, not the unit7/10
- Asked for the application4/10
Example scorecard - criteria are yours to set
Every community on one screen, without asking anyone for a report
Each property manager sees their own team. You see the whole portfolio, side by side, and you find out which community is soft before the occupancy report tells you three months late.
Parkline (Class A)
6 consultants · 5 practicing
74
Average score, tour close
Midtown Lofts
4 consultants · 4 practicing
69
Average score, tour close
The Grove (lease-up)
5 consultants · 2 practicing
51
Average score, phone inquiry
Example rollup - your communities, your scenarios.
Live before your next weekly
Point it at your community
Your site, your floor plans, your pricing and concessions, your comps. The scenarios build themselves from that - you're not writing training content.
Send the link to your leasing team
They practice out loud on their phone - between tours, before a shift, the night before a lease-up opens. No scheduling, no classroom, nobody watching.
Read the board on Monday
Who practiced, who improved, who is still losing the price objection. Bring one scorecard to the weekly instead of a motivational talk.
Pricing
Starts at $495 / mo.
Includes up to 10 users. Visit our Pricing page for all plans and pricing offers.
What operators ask first
My leasing teams are already slammed. When do they practice?+−
In the gaps they already have - the slow hour after lunch, between tours, the night before a lease-up opens. Five minutes on a phone, not an afternoon in a classroom. And because it's scored, the reps that count show up on your board.
We already do mystery shops.+−
A mystery shop grades one call a quarter and tells you what happened after it's over. This is unlimited reps and a score before the prospect ever calls. A consultant can ace a shop in April and lose every August tour to the community down the street.
Does it work for renewals, or just new leases?+−
Both, and they're different scenario sets. Renewals run the increase conversation, the save, the service complaint and the payment call - keeping the resident you already have, not just filling the vacancy.
Who builds the scenarios?+−
You point it at your material and it drafts them. Edit the wording if you're particular about how your community says something - most operators change two or three lines and leave the rest.
Will my leasing teams think it's a gimmick?+−
The first thirty seconds are awkward for everyone. Then someone gets a low score, runs it again, and beats it - and in most offices the competitive one starts and the rest follow within a week.
Does any of this actually move?+−
Across engaged Simmie users, average scores rise 22 points with our AI Coaching between the first scored call and the last, with 72.9% improving. That's every vertical we serve, not multifamily specifically - we'll show you your own numbers inside a month.
Next week, the phone rings the same number of times
Same traffic, same market, same comps. The only variable you can still change is how many times your team has handled that objection before the prospect walks in the door.