The Enterprise Infrastructure
You're Missing
Give your AI the ability to coach your entire organization. Simmie is Autonomous Coaching Infrastructure — interactive AI roleplay training that runs inside your environment, speaks to every orchestrating agent, and never lets your secret sauce leave the building.
Trusted by industry leaders
Your AI can answer questions. It can't coach.
You've deployed Claude, GPT, or Copilot across the org. Your people can ask anything — but asking isn't practicing. Reps still ramp slowly, assessments still depend on a manager's calendar, and your best coaching knowledge lives in the heads of three people who don't scale.
Simmie is the missing layer: coaching infrastructure your AI agents can call on demand. Better team performance. Zero extra time.
Installable in Your Own Environment
Built for the most secure industries. Deploy Simmie inside your own cloud so your data — and especially your secret sauce coaching methodology — stays in house. Your playbooks, your call recordings, your evaluation rubrics: none of it leaves your perimeter.
- Runs on your Azure tenant (Kubernetes + infrastructure-as-code deployment)
- SOC 2 Type II certified
- Your proprietary coaching IP never trains anyone else's model
Compatible With Every Orchestrating Agent
Simmie ships as a production MCP server, so it plugs into whatever agent your organization already runs — Claude, GPT, Microsoft Copilot. Your AI of choice creates simulations, assigns practice, and reads results. No rip-and-replace, no new tab for your team to ignore.
- Live and callable today in Microsoft Copilot Studio
- Works with Claude and GPT via the Model Context Protocol (MCP)
- Connects to your CRM so coaching triggers from real pipeline activity
Coaching That Runs Without the Coach
Customized, personalized, interactive AI roleplay. Every rep gets a realistic counterpart to practice against — a skeptical CFO, an anxious first-time buyer, a procurement hardliner — built from composable primitives: Personality × Scenario × Rubric. Swap any piece, and you have a new program in minutes, not quarters.
- Closed-lost deal → automatic deal review → targeted simulation, same day
- Triggers on the moments that matter: lost deals, stalled opportunities, downgraded forecasts, new-product launches
- Every loss becomes a rep-specific training rep — not a post-mortem doc nobody reads
Coaching in the Flow of Work
No new platform to log into. No adoption campaign. Simmie distributes through the channels your team already lives in — a practice link lands in Slack, a Teams message, or an email, and the rep is in a live simulation one click later.
- Push simulations directly into Slack, Microsoft Teams, and email
- Assign practice where the work already happens — no separate LMS login required
- Results route back to managers in the same channels, so coaching loops close automatically
— Use Cases —
One layer. Every coaching moment.
Onboarding
New hires practice your hardest conversations before they ever touch a live prospect. Cut ramp time without burning manager hours on shadow calls.
Assessments
Replace "I think they're ready" with scored, rubric-based evaluations. Certify reps on objection handling, discovery, and pricing conversations — consistently, at any scale.
Continued Education
Quarterly reviews shouldn't be the only feedback loop. Push targeted practice the moment a new product launches, pricing changes, or a competitor shifts — and verify the whole org absorbed it.
Activity-Triggered Coaching
A deal closes lost. Simmie reviews the opportunity, identifies where the conversation broke down, and spins up a simulation of that exact moment — delivered to the rep before the sting wears off. The fastest feedback loop in sales, with zero manager lift.
Built for enterprise. Proven in enterprise.
- Trusted by global talent and staffing organizations on multi-year enterprise agreements
- 1,300+ AI personas and 1,600+ training modules built on the platform
- SOC 2 Type II certified, deployed on Azure
- Backed by Microsoft for Startups, NVIDIA Inception, and Capital Factory
— How It Works —
Three steps to coaching infrastructure
Connect
Install Simmie in your environment and connect it to your orchestrating agent and CRM via MCP.
Compose
Your AI assembles simulations from your personas, scenarios, and rubrics — tailored to each rep, role, and deal stage.
Coach
Reps get practice links right in Slack, Teams, or email, get scored against your standards, and results flow back to managers and your systems of record automatically.
Stop renting coaching. Own the infrastructure.
Your agents are ready. Your data stays home. Your whole organization gets coached.
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