Coaching that runs without the Coach
AI role-play simulations that enforce your playbook, surface skill gaps, and coach reps automatically - with full manager transparency .
Realistic Sales Call Simulator for Global Teams
Define the standard
Upload your playbooks, call recordings, or product docs. We extract the rubric - or build one with you. This is what "good" looks like for cold calls, discovery, objections, negotiation. You can have unlimited rubrics, each matched to the scenario that matters.
Build simulations fast
AI generates realistic scenarios in minutes. Customize the persona, the context, the difficulty. Inject real deal data - a contract, a listing, a brief - so reps practice the exact conversation they're walking into.
Assign and track
Push simulations to individuals or teams. Reps practice on any device. You see who's doing the work - and who's not.
See where the gaps are
Every session is scored against your rubric. AI surfaces exactly where each rep falls short - and suggests rebuttals and questions from what's already working on your team. No guessing. No gut instinct. Just data.
Experience Simmie in Action
Click the green phone button to hear how our AI-powered simulation sounds. Practice cold calls, objection handling, and more with realistic conversations.
Launch now on the web app - integrate fully when you’re ready.
Did you know?
Interactive role-play training improves knowledge retention by up to 75% compared to traditional lecture-based methods. Practice makes permanent.
This is a preview. The live product is a real-time, two-way voice conversation with instant post-call coaching and scoring.

Simulate the Hardest Calls You Handle
Your prospects don't follow a script. Neither does our AI. Give your team an adversary that pushes back, interrupts, and tests their composure.
Dynamic Adversaries
Our AI reacts to hesitation, lack of confidence, and weak answers—just like a real C-Level buyer would.
On-Demand Reps
Reps can log 50 'at-bats' before breakfast. Build muscle memory without burning pipeline.
Strategic Alignment
Trained on your playbooks. Every simulation reinforces your way of selling.
Precision Feedback Loop
Immediate, objective scoring after every interaction. No bias, just data on how to improve.
Every session reinforces your playbook with instant, actionable feedback
Your team improves faster because they're practicing the right way, every time.
See everything. Listen to nothing.
Full visibility without the time sink.
You don't have time to listen to every call. You shouldn't have to.
Simmie gives you:
Session recordings and transcripts
Review any session, any rep, anytime
Team-wide gap analysis
See patterns across the whole team
Individual progress tracking
Know who's improving and who's stuck
Leaderboards
See who's putting in the work
One dashboard. Every rep. Every skill. Every session.
Built for Consultative Selling
AI-powered simulations tailored to your industry's unique challenges, buyer personas, and sales methodologies.
Enterprise Software & SaaS
Simmie helps your team master multi-threaded sales cycles by simulating technical buyers, economic buyers, and end users. Practice orchestrating consensus across stakeholders while demonstrating ROI and implementation paths.
Why teams switch to Simmie
3x More Practice Sessions
Teams using AI roleplay complete 3.2x more practice sessions per month compared to traditional methods. Without consent requirements or scheduling friction, practice becomes effortless and habitual.
Seamless Integration, Audit-Ready Records
Get started instantly with our web app, or work with our team to build custom integrations tailored to your tech stack. Generate audit-ready records of skill adherence to satisfy regulators and reduce liability.

Regulatory Adherence
Detect deviations from critical compliance standards including FINRA, SEC, EEOC, FDA, and Fair Hiring mandates.
"License to Sell" Gate
Require reps to pass a competency benchmark before they're allowed to contact customers or access live leads.
Audit-Ready Logs
Replace subjective sign-offs with objective scoring, recordings/transcripts, and exportable proof tied to each rep.
Zero Recording Risk
Generate coaching insights from simulations—without relying on real customer calls or consent complexity.
Tailored Solutions for Your Organization
Our dedicated team works directly with your Sales Directors, Learning & Development teams, and HR departments to create customized training programs that align with your specific goals and processes.
Custom Scenarios
Build training scenarios that reflect your actual sales process, products, and customer personas.
Branded Experience
Full white-label capabilities with your company branding.
Dedicated Success Manager
A dedicated team member who understands your business and ensures successful implementation and adoption.
Advanced Analytics
Custom reporting dashboards with insights tailored to your KPIs and organizational structure.
Enterprise Features
Pricing
Start with a pilot. Scale when ready.
See how fast you can achieve ROI. Try our ROI Calculator
For teams up to 30 reps
- Unlimited AI simulations
- Custom scenarios and personas
- Unlimited rubrics
- Real-time feedback and coaching
- Team analytics and gap identification
- Manager dashboards
- Session recordings and transcripts
- Leaderboards and badges
For 30+ reps
Everything in Teams, plus:
- Dedicated success manager
- Advanced analytics and reporting
- SSO and enterprise security
- LMS/CRM/ATS integrations
- Custom rubric development
- Real call analysis
- Private LLM deployment (Azure-hosted)
Solo Practitioner?
Simmie is built for teams — but if you're an individual rep looking to sharpen your skills, check out Simmie Practice. Same AI, designed for personal use.