AI sales practice, coaching & readiness
On-demand AI roleplay simulations for Practice, Assessments & Certifications.
Practice the difficult conversation before it counts. Get unstuck with Simmie Cue, understand what to improve with Simmie Coach, and try again with a clearer plan.
- Rubric-scored
- 100,000+ minutes assessed
- 40+ languages
- SOC 2 Type II
Coaching during and after practice
More than a score. A way to get better.
A score tells you where you stand. Coaching helps you move forward. Get support while you practice, clear feedback afterward, and a focused next attempt.
Practice with coachingPractice the conversation you find difficult.
A price objection. A discovery call that stalls. A buyer who keeps pushing back. Choose a scenario or tailor one to your business, then rehearse out loud before the real conversation.
Get unstuck with Simmie Cue.
Not sure what to ask next? Cue offers in-the-moment prompts during practice to help you move the conversation forward. Use the suggestion in your own words and keep going.
Know what to improve with Simmie Coach.
After the call, go beyond the score. Simmie Coach helps you understand what worked, where you struggled, and what to do differently on your next attempt.
Try again with a clear focus.
Put the feedback into practice. Work on the question you missed or the objection that stopped you, then review your next attempt. Your rubric tracks progress; coaching gives you a way to make it.
You're accountable for conversations you can't supervise.
Your reps have hundreds of conversations a week you'll never hear, across branches, territories, and time zones. You own the number those conversations produce. You can't sit in on any of them. So you find out who wasn't ready the same way the customer does: after the call.
The practice that would fix it never happens.
You know what good sounds like. So do your managers. The standard was never the problem; the calendar is. A manager with fifteen reps and a number to hit can't run every roleplay or review every call. So reps rehearse in their head, walk in, and the live call becomes the practice.
Realistic simulations. Calibrated scoring.
Judge us on the simulation. Trust us with the score.
Hear the sample call for yourself: natural pacing, real pushback, and a buyer with a personality instead of a script.
Calibrated to your standard. We calibrate scoring against reference conversations and expert reviews, so your rubric reflects what good selling looks like in your business. Each score links back to the transcript and the reasoning behind it, giving you evidence you can review and feedback reps can act on.
Margaret Ellison
Prospective financial services client
Financial Services“How would your approach protect my retirement plans?”
Selling something else? The engine is the same. Tell us the conversation that decides your revenue.
Talk to usPracticing on your own, or proving a whole team?
Walk in like you've had this conversation before.
Rehearse the price objection or difficult question you wish you'd handled differently. Get help from Cue when you're stuck, review Simmie Coach feedback, and try again. Build confidence through practice, not guesswork.
No credit card. Work email required.
Know who's ready. Know who needs you.
One rubric across every rep and location. Scores on practice and real calls. A dashboard that shows who clears the bar, who's improving, and who needs focused coaching next. We configure the rollout around how your team sells.
Done-for-you setup included on annual plans.
Manager visibility
Know who's ready. Know who needs you.
See practice turn into progress, with clear readiness signals for every rep.
78 sessions this week
Trending up
vs. previous period
Focused coaching next
The team
6 reps · Demo readiness bar: 85+
| Rep | Sessions | Real calls | Practice | Last active | Average score | Real call avg | Trend | Readiness |
|---|---|---|---|---|---|---|---|---|
| Avery Bennett | 18 | 7 | 142 min | Today | 92 +4 | 90 | Improving | Ready |
| Jordan Ellis | 16 | 6 | 128 min | Today | 89 +4 | 87 | Improving | Ready |
| Maya Chen | 14 | 5 | 112 min | Today | 83 +4 | 81 | Improving | Developing |
| Noah Brooks | 12 | 5 | 96 min | 1d ago | 79 +4 | 77 | Improving | Developing |
| Sofia Ramirez | 10 | 4 | 84 min | 1d ago | 76 +4 | 74 | Improving | Developing |
| Ethan Parker | 8 | 3 | 64 min | 1d ago | 68 +4 | 66 | Improving | Developing |
Two reps meet the readiness standard. See what happens as the team practices.
Real practice. Measured progress.
- minutes of sales conversation scored
- 100,000+
- scoring rubrics built
- 4,000+
- average score-point improvement
- +22
- languages supported
- 40+
Score-point improvement measured among engaged Simmie users completing a practice cycle, July-August 2026. Results are platform-wide and not specific to any one industry.
What sales leaders and reps are saying
“It was tremendously realistic and accurate.”
“This is exactly what I had dreamed of. It's exactly what we need.”
“I've tried other platforms. None of them have been rating the conversation we had.”
“Being able to talk to the AI and understand what I did wrong and what I could have done better allowed me to make more sales recently.”
“The honest and unbiased feedback challenges me and makes the experience feel real.”
“Setting it up was super easy, almost like plug and play.”
Trusted by teams across industries
Better Air
Indoor air quality
5 Star Plumbing
Plumbing
Built around the conversation that decides your revenue
Your customers. Your offers. The objections your reps actually hear.
Financial Services
Rollovers, fee conversations, drawdowns
Insurance
Renewals, coverage objections, price shopping
Staffing & Recruiting
Cold calls, fee objections, counteroffers
Home Services
Booking calls, price shoppers, unsold estimates
Commercial Real Estate
Leasing tours, rate objections, tenant renewals
No new workflow to learn
Build and score from the tools your team already uses.
Build a simulation from inside ChatGPT, Claude, Microsoft Copilot, or Grok. Trigger practice from your CRM. Upload recorded calls or capture field conversations on a Plaud pin and score them on the same rubric. SSO and SCIM for provisioning. SOC 2 Type II. 40+ languages.
Pricing
Start solo, grow to a team, certify the whole org.
Practice Solo
$59/mo
or $499/yr
- Unlimited simulation time.
- Scoring and AI coaching after every call.
- Drills targeted to your gaps.
Practice Team
$495/mo
or $4,999/yr
- Everything in Solo, for 10.
- Scenarios and buyers built around your business.
- Manager dashboard and skill-gap reports.
- Connects to ChatGPT or Claude.
Readiness
Annual
Scoped to your rollout
- Everything in Team.
- Calibrated rubrics shared across locations.
- Real-call scoring.
- SSO/SCIM.
- Done-for-you setup and onboarding.
Prices in USD. Annual Team includes 5 support hours. No credit card to start a free trial.
What people ask first
Have another question? Let's talkOne standard. Every rep. Every location.
Run one call. Decide for yourself.
First 50 credits are free. No card. If you're rolling out to a team, we'll scope the setup around how you sell.