AI sales practice, coaching & readiness
On-demand AI roleplay simulations and coaching.
Practice the difficult conversation before it counts. Get unstuck with Simmie Cue, understand what to improve with Simmie Coach, and try again with a clearer plan. For teams, solo reps and enterprise.
For managers
You're accountable for conversations you can't supervise.
Your reps have hundreds of conversations a week you'll never hear, across branches, territories, and time zones. You can't run every roleplay or review every call. Simmie gives every rep realistic practice and coaching on your standard, so you know who's ready before the customer does.
For reps
The live call shouldn't be your practice.
Your manager doesn't have time to roleplay every tough conversation with you. So you rehearse in your head, walk in, and hope. With Simmie, you practice against a buyer who pushes back, get help from Cue when you're stuck, learn what to improve from Simmie Coach, and try again until it feels natural.
Coaching during and after practice
More than a score. A way to get better.
A score tells you where you stand. Coaching helps you move forward. Get support while you practice, clear feedback afterward, and a focused next attempt.
Practice the conversation you find difficult.
A price objection. A discovery call that stalls. A buyer who keeps pushing back. Choose a scenario or tailor one to your business, then rehearse out loud before the real conversation.
Get unstuck with Simmie Cue.
Not sure what to ask next? Cue offers in-the-moment prompts during practice to help you move the conversation forward. Use the suggestion in your own words and keep going.
Know what to improve with Simmie Coach.
After the call, go beyond the score. Simmie Coach helps you understand what worked, where you struggled, and what to do differently on your next attempt.
Try again with a clear focus.
Put the feedback into practice. Work on the question you missed or the objection that stopped you, then review your next attempt. Your rubric tracks progress; coaching gives you a way to make it.
Realistic simulations. Calibrated scoring.
Judge us on the simulation. Trust us with the score.
Hear the sample call for yourself: natural pacing, real pushback, and a buyer with a personality instead of a script.
Calibrated to your standard. We calibrate scoring to your own managers, so your rubric reflects what good selling looks like in your business. Each score links back to the transcript and the reasoning behind it, giving you evidence you can review and feedback reps can act on.
The first 38 seconds of a Simmie practice call.
Margaret Ellison
Prospective financial services client
Financial Services“How would your approach protect my retirement plans?”
Manager dashboard
Every location. One clear view.
See who is practicing, who is ready, and where coaching will make the biggest difference. Give every manager a clear view of their team, with oversight across locations.
Multi-location administration
Manage teams and managers across locations. Account-level admins keep branches aligned with shared, calibrated rubrics and a consistent selling standard.
Team readiness at a glance
Track practice activity, scores, and progress by rep. See who is improving and who needs attention before the next customer conversation.
Skill gap reports that guide coaching
Go beyond an average score. Review criterion-level strengths and gaps, scenario analysis, and clear coaching priorities so managers know what to work on next.
Preview an anonymized performance and coaching report.
Enterprise case study
From cold-call practice to coaching across divisions
A leading legal recruiting firm initially hired Simmie to improve cold-calling skills. Operating in a two-party consent state - and an industry where recording calls was discouraged - the team needed a way to practice and receive feedback without recording real prospects.
During the pilot, participants improved their assessed skills by an average of 21 points. That success grew into a three-year partnership, expanding across multiple divisions and use cases.
21
point average skill improvement during the pilot
- 3 Year Partnership
- Multiple use cases
- Rollout across divisions
Built around the conversation that decides your revenue
Your customers. Your offers. The objections your reps actually hear.
We specialize in multi-location businesses with several sales managers to keep aligned.
Financial Services
Rollovers, fee conversations, drawdowns
Insurance
Renewals, coverage objections, price shopping
Staffing & Recruiting
Cold calls, fee objections, counteroffers
Home Services
Booking calls, price shoppers, unsold estimates
Commercial Real Estate
Leasing tours, rate objections, tenant renewals
Selling something else? The engine is the same. Tell us the conversation that decides your revenue.
Talk to usNo new workflow to learn
Build and score from the tools your team already uses.
Build a simulation from inside ChatGPT, Claude, Microsoft Copilot, or Grok. Trigger practice from your CRM. Upload recorded calls or capture field conversations on a Plaud pin and score them on the same rubric. SSO and SCIM for provisioning. SOC 2 Type II. 40+ languages.
What sales leaders and reps are saying
“It was tremendously realistic and accurate.”
“This is exactly what I had dreamed of. It's exactly what we need.”
“I've tried other platforms. None of them have been rating the conversation we had.”
“Being able to talk to the AI and understand what I did wrong and what I could have done better allowed me to make more sales recently.”
“The honest and unbiased feedback challenges me and makes the experience feel real.”
“Setting it up was super easy, almost like plug and play.”
Trusted by teams across industries
Better Air
Indoor air quality
5 Star Plumbing
Plumbing
George Wealth Management
Wealth advisory
Cornerstone Advisor Group
Life planning
Nationwide Loan Consultants
Lending
Ready for Love
Relationship coaching
Otter House Wellness
Wellness practice
Automatic Appointments
Appointment setting
SnapHappy Photobooth
Event services
Pricing
Plans for every rep and every team
Practice on your own, at your own pace. Start for $14.99 a month and move up to Pro when you want more.
First 30 credits are free. No credit card required.
1 min of Simulation = 1 Credit1 Coaching Session = 3 Credits
Simmie Basic
$14.99/month
Billed monthly
60 credits/mo · 1 user
Start Basic- AI sales simulations
- AI coaching sessions
- Customized Script Pad
Simmie Pro
$49.95/month
Billed monthly
200 credits/mo · 1 user
Go Pro- Everything in Basic
- Simulation scoring against a custom rubric
- Personal skill reports
- Simmie Cue, real-time cues during simulationsBeta
- Real Call Scoring: upload real calls and score them
- MCP integration with Copilot, Claude and ChatGPT
Simmie Cue is in beta. Buying for a team? Switch to team plans above.
Field recording and integrations are add-ons, priced based on scope.
What people ask first
Have another question? Let's talkOne standard. Every rep. Every location.
Run one call. Decide for yourself.
First 30 credits are free. No card. If you're rolling out to a team, we'll scope the setup around how you sell.