Scale Your Sales Coaching without scaling headcount
Assess every rep. Certify readiness. Surface skill gaps in minutes— then close them with auto-building AI roleplay training prescribed to each rep's exact weaknesses.
Your Assessment & Coaching Infrastructure
Simmie isn't a course library - it's the assessment and coaching layer your enablement, sales leadership, and L&D teams plug into. Custom rubrics, your personas, your pass gates, and analytics that map every rep to readiness and ramp.
Custom Rubrics & Pass Gates
Codify your sales methodology into binary pass gates and weighted scoring categories - so every rep is assessed against the standards your top performers actually use.
Your Personas, Your Scenarios
AI buyers built from your ICP, your objections, and your actual deal motions - branded with your company identity for a coaching experience reps recognize as their own.
Autonomous Coaching, On Your Cadence
Simmie scores every rep, prescribes the next drill, and certifies readiness 24/7 - freeing your managers to coach on judgment, not basics. Dedicated CSM keeps the program tuned.
Readiness Analytics & Audit Trails
Dashboards that map every rep to a readiness score, surface team-wide skill gaps, and produce the audit-ready evidence your compliance, ops, and revenue leaders need.
Enterprise-Grade Coaching Infra
Built to slot into the systems your revenue org already runs on.
Continuous Sales Assessment for Global Teams
Assessment is the engine. Practice is the prescription. Every rep is measured against your standard before they ever talk to a real buyer.
Define what good looks like
Upload your playbooks, call recordings, or product docs. We extract the assessment rubric - or build one with you. This becomes the gold standard for cold calls, discovery, objections, negotiation. Unlimited rubrics, each scoped to the scenario that matters.
Assess every rep
AI-driven roleplays put every rep through realistic scenarios in minutes. Customize the persona, context, and difficulty. Inject real deal data so reps are assessed on the exact conversations they're walking into - not generic scripts.
Surface skill gaps & certify
Every session is scored against your rubric. AI surfaces exactly where each rep falls short, certifies who's ready to sell, and flags who needs more reps. No guessing. No gut instinct. Just data managers can defend.
Close gaps with targeted training
Each rep gets a prescriptive coaching plan tied to their assessment results - AI roleplays tuned to their specific gaps, with rebuttals and questions pulled from what's already working on your team.
Spin up custom simulations for your team in under a minute
Drop in a website URL, your sales playbook, a pitch deck, or a marketing brochure - Simmie builds a realistic simulation around your materials before your next 1:1. No instructional designers, no implementation timeline, no off-the-shelf scenarios that don't reflect how your buyers actually push back.
Stand up your program in a day
No instructional designers, no implementation services. Drop in your source and your reps start drilling.
Any source your team already has
Websites, playbooks, pitch decks, product docs, marketing brochures - it all becomes a Simmie.
Personas that match your buyers
AI-generated profiles pulled straight from your content — titles, objections, and pain points your reps actually hear.
Your rubric, your standards
Scoring adapts to your methodology so every rep is graded against your playbook, not a generic SaaS template.
Drop in any source
Ready in under 60 seconds
VP of Operations @ Acme Logistics
Skeptical buyer • Budget conscious • Prefers data over pitch
Simmie AI Coach
Analyzing session
Sarah handled the pricing objection well, but talked over the prospect at the 2:14 mark. Active listening is the gap. I've queued a drill.
Great — send me the team-wide trend.
4 of 11 reps are interrupting on objections. I've assigned a 3-minute pause drill to each.
Coaching for every rep, every session — without booking your calendar
Your reps run a session, you can't be in all of them, and the moment to coach passes. Simmie's AI Coach analyzes every word, catches patterns you'd need ten 1:1s to spot, and delivers targeted coaching in seconds — so you can spend your time on deal strategy, not basics.
Skill gap visibility
Pinpoints exactly where each rep is losing the buyer — opening, discovery, objection handling, or close.
Debriefs without your calendar
Every rep gets an interactive AI debrief after each session — so you don't have to schedule another roleplay.
Prescribed drill plans per rep
Simmie builds follow-up simulations targeted at each rep's specific weaknesses, automatically.
Coaching at the speed of practice
Reps stop guessing. They get specific, rubric-grounded coaching the second a session ends.
Seamless Integration, Audit-Ready Records
Get started instantly with our web app, or work with our team to build custom integrations tailored to your tech stack. Generate audit-ready records of skill adherence to satisfy regulators and reduce liability.
Regulatory Adherence
Detect deviations from critical compliance standards including FINRA, SEC, EEOC, FDA, and Fair Hiring mandates.
"License to Sell" Gate
Require reps to pass a competency benchmark before they're allowed to contact customers or access live leads.
Audit-Ready Logs
Replace subjective sign-offs with objective scoring, recordings/transcripts, and exportable proof tied to each rep.
Zero Recording Risk
Generate coaching insights from simulations—without relying on real customer calls or consent complexity.
Experience Simmie in Action
Click the green phone button to hear how our AI-powered simulation sounds. Practice cold calls, objection handling, discovery calls and more with realistic conversations.
Launch now on the web app - integrate fully when you’re ready.
Did you know?
Interactive role-play training improves knowledge retention by up to 75% compared to traditional lecture-based methods. Practice makes permanent.
This is a preview. The live product is a real-time, two-way voice conversation with instant post-call coaching and scoring.
Simulate the Hardest Calls You Handle
Your prospects don't follow a script. Neither does our AI. Give your team an adversary that pushes back, interrupts, and tests their composure.
Dynamic Adversaries
Our AI reacts to hesitation, lack of confidence, and weak answers—just like a real C-Level buyer would.
On-Demand Reps
Reps can log 50 'at-bats' before breakfast. Build muscle memory without burning pipeline.
Strategic Alignment
Trained on your playbooks. Every simulation reinforces your way of selling.
Precision Feedback Loop
Immediate, objective scoring after every interaction. No bias, just data on how to improve.
Every session reinforces your playbook with instant, actionable feedback
Your team improves faster because they're practicing the right way, every time.
See everything. Listen to nothing.
Full visibility without the time sink.
You don't have time to listen to every call. You shouldn't have to.
Simmie gives you:
Session recordings and transcripts
Review any session, any rep, anytime
Team-wide gap analysis
See patterns across the whole team
Individual progress tracking
Know who's improving and who's stuck
Leaderboards
See who's putting in the work
One dashboard. Every rep. Every skill. Every session.
Assessment built for your industry
Rubrics, personas, and certification paths tailored to how buyers in your industry actually evaluate, object, and decide — so every rep is measured against the real conversations they walk into.
Staffing & Recruiting
Assess every recruiter against your intake, candidate qualification, and client management standards. Simmie's AI hiring managers and candidates surface exactly which placement-cycle skills need work — then prescribe the targeted reps to close the gap.
Learn MoreWhy teams switch to Simmie
Most sales programs measure activity. Simmie measures readiness — and prescribes the practice that closes the gap.
Certify readiness before pipeline pays the price
Teams running continuous assessment with Simmie spot skill gaps weeks before they show up in lost deals — and reps complete 3.2x more targeted practice sessions because each one is prescribed to their specific weaknesses, not assigned to the whole team.
Enterprise Pricing
Assess every rep. Certify the whole org.
Built for enterprise sales, revenue, and L&D teams that need to certify readiness, surface skill gaps, and prescribe targeted coaching at scale.
Large Teams / Enterprise
Volume-based pricing
What's included:
- Unlimited users within your contract
- SSO (SAML) & SCIM directory sync
- AI simulations with voice personas
- AI Coaching - autonomous feedback
- AI Builder - Doc-to-Sim conversion
- Custom rubric development
- Session recordings & transcripts
- Manager dashboards & analytics
- Leaderboards & certification gates
- Dedicated Customer Success Manager
- LMS/CRM/ATS integration support
- SOC 2 Type II compliance
Team under 10 reps? No integrations needed?
Skip the sales call - try our self-serve checkout and get your team performing better today.