AI Roleplay Infrastructure for Sales Teams

SOC 2 Type II Certified

AI roleplay that turns sales training into infrastructure

Simmie helps sales teams practice real conversations, get scored against your playbook, and receive AI coaching — without waiting on a manager.

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Standardized coaching, proven at scale

Simulated Minutes Assessed

Rubrics Built

Personas Created

What Simmie Does

Build practice scenarios. Coach reps automatically.

Simmie is AI roleplay infrastructure for sales teams — build realistic scenarios, score every conversation, and let AI agents assign training from the tools your team already uses.

AI Roleplay

Practice cold calls, discovery, objection handling, onboarding, negotiation, and certification conversations with a realistic AI buyer.

Use Case Variations

Create different buyer types, industries, difficulty levels, objections, and coaching goals — so every rep practices what they actually face.

Call From Your Own AI

Launch Simmie from ChatGPT, Claude, Copilot, Slack, Teams, email, or internal workflows through MCP — the emerging standard for connecting AI apps to external tools.

Choose Your Simmie

Start where you are. Scale when you're ready.

One platform, three paths. Practice solo, roll it out to your team, or deploy it as infrastructure across the org.

For Reps

Practice before the real call.

Run realistic AI roleplays for cold calls, discovery, objections, and interviews — and get instant feedback on your own schedule.

Go to Practice

For Teams

Coach every rep without burning out your managers.

Shared credits, manager dashboards, the AI Builder, and the AI Coach — so the whole team is scored against one consistent bar.

Go to Teams

For Enterprise Infrastructure

Deploy secure AI roleplay across your organization.

SSO, Azure, Kubernetes, Bicep, SOC 2, and custom integrations — AI roleplay infrastructure that fits your stack and security review.

Go to Infrastructure

How It Works

From source material to team-wide readiness

Build a Simmie, let reps practice with a realistic AI buyer, and give managers the scores, gaps, and coaching plans to move the whole team forward.

Build

Upload a URL, playbook, call recording, or pitch deck. Simmie turns it into a realistic practice scenario — personas, objections, and a rubric — in minutes.

Practice

Reps talk to a realistic AI buyer that pushes back, changes its mind, and reacts like the people they actually call. Cold calls, discovery, objections, and more.

Score

Every conversation is graded against your rubric, so you get one consistent bar for readiness — not manager-by-manager interpretation.

Coach

The AI Coach gives specific feedback after every session and assigns targeted drills for the exact moments a rep struggles with.

Scale

Managers track scores, gaps, and readiness across the team — and AI agents can assign training from the tools you already use.

Experience Simmie in Action

Click the green phone button to hear how our AI-powered simulation sounds. Practice cold calls, objection handling, discovery calls and more with realistic conversations.

Launch now on the web app - integrate fully when you’re ready.

Faster Time-to-Quota

Wealth Management

Higher Deal Velocity

Recruiting

Did you know?

Interactive role-play training improves knowledge retention by up to 75% compared to traditional lecture-based methods. Practice makes permanent.

This is a preview. The live product is a real-time, two-way voice conversation with instant post-call coaching and scoring.

Screenshot of Simmie AI sales role play interface - Sales call simulator dashboard

Integrations & Compliance

Seamless Integration, Audit-Ready Records

Get started instantly with our web app, or work with our team to build custom integrations tailored to your tech stack. Generate audit-ready records of skill adherence to satisfy regulators and reduce liability.

Objection Handling Pro simulation with David Park

Regulatory Adherence

Detect deviations from critical compliance standards including FINRA, SEC, EEOC, FDA, and Fair Hiring mandates.

"License to Sell" Gate

Require reps to pass a competency benchmark before they're allowed to contact customers or access live leads.

Audit-Ready Logs

Replace subjective sign-offs with objective scoring, recordings/transcripts, and exportable proof tied to each rep.

Zero Recording Risk

Generate coaching insights from simulations—without relying on real customer calls or consent complexity.

Pricing

Three paths. One platform.

Pick the path that fits today — credits work the same everywhere, so you can start small and scale up when you see results.

Practice

For individuals and small teams

Credit packs available
Every feature included
Start solo, no rollout

View Practice plans

Teams

For managers and sales teams

Shared credits
Manager dashboards
AI Coach + AI Builder

View Teams plans

Infrastructure

For enterprise deployment

SSO, Azure, Kubernetes
LMS / CRM integrations
Custom security review

View Infrastructure plans

Compare Plans

Frequently Asked Questions

Everything sales leaders ask before rolling Simmie out to their team.

Simmie is a platform-based annual fee that gives your entire team access to the coaching infrastructure. Credits are shared across your organization — no per-seat pricing, no usage surprises. Every enterprise deployment is tailored to your team size, usage patterns, and integration requirements. Talk to sales for a custom quote.

Credits are the universal unit for all AI-powered features on Simmie. One credit equals one minute of live simulation practice. 0.6 credits covers one minute of recorded call analysis. Three credits cover one AI coaching session. Your annual platform fee includes a shared credit pool for your entire organization — allocated based on your team size and expected usage. Talk to sales to scope the right credit allocation for your team.

The Simmie Builder Assistant turns your sales scripts, playbooks, and call recordings into realistic practice simulations automatically. Paste your content, and Simmie builds an interactive scenario complete with a persona, scoring rubric, and adaptive conversation flow. You can also upload recorded calls and the platform will generate new simulations from the transcript. The Simmie Builder Assistant is included in all plans.

AI Coaching is the autonomous coaching layer included in every plan. After each simulation, it analyzes the rep's performance, identifies skill gaps, and delivers targeted coaching through interactive chat — debriefs, skill gap analysis, and prescribed drill plans tailored to each rep. It's how you coach every rep on every session without booking your calendar.

A computer or mobile device with a browser and a microphone. Simmie runs entirely in the browser — nothing to download, install, or roll out through IT. A headset is recommended for the best voice simulation experience, but a built-in microphone works fine. Reps can drill from anywhere they already work.

Most training tools give your reps content to watch. Simmie gives them conversations to practice. Our AI personas respond in real time with natural voice, adapt to what your reps say, and push back the way your real buyers do. Every call is scored against your rubric so feedback is measurable and specific — not generic tips. You can upload your scripts, playbooks, and recorded calls to build simulations that match exactly what your team faces in the field. It's autonomous coaching infrastructure — the practice and the coaching happen without a manager in the room.

Simmie is SOC 2 Type II certified and built on Microsoft Azure. Your call recordings, simulations, and performance data are never shared. SSO, directory sync, and audit trails are included. Talk to sales about additional security requirements for your organization.

— Get started —

Ready to turn sales practice into a system?

Start with Practice, roll out to Teams, or deploy Simmie as infrastructure.

Start Practicing - 30 Free Credits See Team Plans Explore Infrastructure