HVAC
The AC that won't cool, and the maintenance plan
Explain the diagnosis, present repair or replacement options, and connect a maintenance plan to the homeowner's needs.
AI sales training for home services
Your best closer can't ride along on every call.
Simmie is AI roleplay that gets every technician, comfort advisor, and CSR to your standard before they're in a homeowner's kitchen, with scoring and coaching built around your sales process.
Free 10-day trial. No credit card. Trusted by teams including Better Air and 5 Star Plumbing.
The problem we solve
You set the standard. You can't be on every truck.
Jobs in the trades are won or lost in a few conversations: the price-shopper call, the kitchen-table talk after a diagnosis, the follow-up on an estimate that went quiet. You know how those should go, but with turnover and managers tied up running the day, you can't hear every one. Ride-alongs don't scale to every call, and the tuition comes out of your revenue.
Booking the job
The price shopper who needs a reason to book
CSRs practice explaining the service call and asking for the appointment instead of giving a price and a goodbye.
Explaining value
A good diagnosis, clearly explained
Technicians present repair options and handle price objections without jumping to a discount.
Relevant recommendations
The maintenance plan that goes unmentioned
Techs connect the right plan to the homeowner's needs, explain the benefit, and let the customer decide.
Following through
The estimate that went quiet
Reps uncover what's holding the customer back, answer remaining questions, and agree on a next step.
How it works
Set the bar once. Simmie runs the reps.
A repeatable home services sales training loop: practice, score against your standard, and turn gaps into drills, so managers coach from evidence instead of running every session.
STEP 01
Set your standard
Build scenarios and a scoring rubric from your scripts, recorded calls, or sales process.
STEP 02
Reps practice with AI homeowners
Technicians, comfort advisors, and CSRs run live voice roleplays before the visit or the next call.
STEP 03
Every call gets scored
Instant score and coaching against the same rubric: what to keep, what to fix, what to say next.
STEP 04
Gaps become targeted drills
Skill-gap reports turn weak spots into focused simulations, so training time goes where it's needed.
STEP 05
Score real visits, if you choose
Optional field-recording and call-upload add-ons score real conversations on the same rubric.
STEP 06
Track readiness and repeat
Managers see activity and progress by rep and location. Refresh scenarios as your offers change.
What we do
AI roleplay for technicians, comfort advisors, and CSRs.
No multiple choice, no memorizing a script. Your rep works through a live voice conversation with the price shopper, the homeowner whose AC won't cool, or the customer whose estimate went cold.
- Realistic AI homeowners built for your trade, your services, and your customer objections
- Scoring on your rubric with coaching on what to keep, what to fix, and what to say next time
- Targeted skill-gap drills, so a competing quote or a missed maintenance-plan offer becomes focused practice
- One dashboard for practice activity, scores, and progress by rep and by location
Live04:32
Linda Morales
Homeowner - AC not cooling
Residential HVAC
For the person who owns the number
One standard. Every rep. Every location.
One account admin sets a rubric every branch inherits. Track activity, scores, and progress in one dashboard, then focus coaching where it matters. Review readiness alongside booking and sales results; a training score is not a revenue guarantee.
Explore how Simmie measures sales readiness beyond completed training sessions.
Don't just tell a rep to close more. Coach the conversation that gives the customer a reason to say yes.
- Per repReadiness status for every tech and CSR - cleared or not yet - with the score behind it.
- Per branchAverage score, attempts and improvement, rolled up by location.
- DriftSpot the branch whose coaching is sliding before customer complaints follow.
- EvidenceTranscript, score, and the exact moment the call went sideways - coaching starts from fact.
- The gate“You're in front of customers when you pass” - applied identically to every tech and CSR.
Your trade
HVAC, plumbing, and home services sales training built for your calls.
Example simulations, not a fixed script library. Every scenario is built around your trade, your process, and the objections your team actually hears.
Plumbing
Water heater: repair or replace?
Explain the trade-offs, answer price questions, and agree on the next step without defaulting to a discount.
Electrical
The panel upgrade after a tripping-breaker call
Explain the findings in plain language and discuss scope, safety, and pricing without technical jargon.
Roofing
Storm damage against three other quotes
Walk through the scope, explain what sets your proposal apart, and respond to a homeowner comparing estimates.
Solar
The price-per-watt shopper with a cheaper bid
Ask what matters beyond the headline price and explain the proposal without promising unsupported savings.
Windows, siding & remodeling
The spouse who wants to think about it
Uncover unanswered questions, include every decision-maker, and agree on a follow-up instead of pushing for a yes.
Foundation & waterproofing
A skeptical homeowner questioning scope and price
Explain the assessment, tie each recommendation to the findings, and make a complex scope easier to grasp.
Pest control
From a one-time treatment to a recurring plan
Explain ongoing service, answer commitment concerns, and recommend a plan when it fits.
Home security
'I'll just buy a camera at the store'
Explore the homeowner's concerns and explain the difference between a standalone device and your services.
Air duct & indoor air quality
From duct cleaning to an air quality upgrade
Tie a relevant recommendation to what you found and let the homeowner decide with the options explained.
Field recording add-on · Custom pricing
Turn the visit you just finished into training for the next one.
Equip field reps with a recording device to capture real customer conversations with the required consent. Simmie scores those visits on the same rubric as your simulations and turns them into post-visit coaching and custom drills. It's an optional add-on with custom pricing, not a requirement to start practicing.
Discuss field recording and get a custom quoteIn the home
Capture the real conversation
Record the visit with the required consent to hear how reps uncover needs and present options.
Back in the truck
Instant coaching after the visit
Coaching from the recorded visit: where value went unexplained and how to handle the next price question.
For next time
Custom simulations from live calls
Turn real conversations into targeted drills a tech or CSR can rehearse before the next one.
Extend conversation coaching beyond the visits a manager can attend, using real objections to build practice for the whole team.
Who's already running it
Home services teams practicing on Simmie
Better Air
Indoor air quality and duct cleaning
5 Star Plumbing
Residential and commercial plumbing
+22Points of average score lift among engaged users
72.9%Of users improve their score
149Practice calls by one duct-cleaning team in four days
645Practice calls by one plumbing team: two seats, six weeks
Usage and score data from Simmie accounts. Call-volume figures show adoption, not booking outcomes.
The return
Three places to measure the return.
A line item you can check against your own numbers: manager time, closed jobs, and new-hire ramp. These examples spell out the assumptions so you can substitute yours.
Manager time back
AI runs the practice sessions while managers coach from the dashboard, focusing on the gaps that need attention.
26 hours
Illustrative monthly coaching time saved per 10 reps
Example. At a $50 loaded manager cost, 26 hours is $1,300 per month, about 2.6x the $495 Team plan. Time value, not necessarily a payroll cut.
More revenue opportunities
Coach the behaviors behind the booking, the value explanation, and the estimate follow-up. Check against your own results.
$30,000
Illustrative additional monthly revenue
Example. For 10 reps at a $3,000 average ticket, one extra job per rep each month is $30,000, about 60x the Team plan. Revenue before job costs, not a promised result.
Faster time to production
A new hire rehearses dozens of homeowner conversations before the first ride-along or live opportunity.
$60,000
Illustrative production brought forward across five annual hires
Example. If five hires each ramp two weeks sooner and do two $3,000 jobs per week, $60,000 in production moves earlier. Assumes available demand; not guaranteed.
Your numbers. Your business case.
Estimate the value of extra jobs using your rep count, average ticket, and realistic jobs per rep, then compare with $495 per month for up to 10 users. Bring your numbers to a walkthrough and we'll work through them together.
Illustrative scenarios, not forecasts or guaranteed results. Practice-score improvements and usage figures do not establish a particular revenue outcome.
Walk through your team's business caseFair questions
“We already train.”
We do ride-alongs already.+
Keep them for hands-on observation. Simmie adds practice in between, with feedback after every simulation, so a ride-along checks progress instead of being the only chance to rehearse.
My techs learn on the job.+
Their first attempt at explaining a repair or handling a competing quote doesn't have to happen in front of a paying customer. AI roleplay lets new hires work through those moments first.
Will our team actually practice?+
One plumbing team ran 645 practice calls across two seats in six weeks; a duct-cleaning team ran 149 in four days. Those are examples of adoption, not a promise. Your dashboard shows who's practicing and where the gaps are.
We don't have a training department.+
You don't need one. Self-serve teams answer a short questionnaire and get auto-generated scenarios the same day. Onboarding is available if you want help turning your process into scenarios and a rubric.
What makes this more than another roleplay tool?+
Simmie scores calls against your standard, coaches the behaviors that need work, turns gaps into drills, and shows readiness by rep and branch, so managers focus where it matters.
For owners and sales leaders, from one crew to every branch
For owners and sales leaders
Business ownersBranch managersRegional managersGeneral managersFranchise ownersCall center managersSales managers
Across home services
HVACPlumbingElectricalRoofingSolarWindows & sidingRemodelingFoundation & waterproofingPest controlHome securityAir duct & indoor air qualityRestorationLawn & landscapeGarage door
For every customer conversation
Customer-facing techniciansComfort advisorsCSRs & dispatchSelling techniciansInstall crewsAppointment setters
The investment
Priced by team size. Add only what you need.
Start with AI homeowner practice, scoring, and coaching. Add implementation help or real-call scoring when it fits. Field recording is optional.
Up to 10 users
Team
$495 / month
Or $4,999 per year. Save about 16% and get five support hours included.
Self-serve home services sales training. No sales call required.
- Unlimited AI roleplay simulations
- Home services scenarios and AI homeowners
- Scoring and coaching after every call, plus skill-gap drills
- Manager dashboard and skill-gap reports
- ChatGPT or Claude integration
11+ users
Growth & Enterprise
From $7,500 / year
Setup included. Pricing scales with team size and the integrations you turn on.
A shared sales standard for growing and multi-location teams.
- Everything in Team
- Onboarding, training, and initial setup
- Multi-location admin: one rubric every branch inherits
- Premium support
- Field recording, call scoring, and CRM integrations scoped to fit
Optional services and add-ons
- Team onboarding & setup
- $2,500 one-time
- Optional for Team. Initial setup is included with Growth & Enterprise.
- Call upload & scoring
- Add-on
- Score uploaded customer calls against your rubric.
- Field-visit recording
- Custom quote
- Recording devices, post-visit coaching, and targeted practice scoped to your rollout.
- Compliance pack
- Add-on
- Discuss your requirements and scope with our team.
Need a different team size? Compare all Simmie plans or request a scoped quote for add-ons and integrations.
Questions
Home services sales training: questions owners ask.
What is AI sales training for home services?+
Live voice roleplay with AI homeowners that lets technicians, comfort advisors, and CSRs practice customer conversations before a real call or visit. Simmie scores each simulation against your sales process and coaches booking, explaining value, and estimate follow-up.
Which trades and roles can use Simmie?+
HVAC, plumbing, electrical, roofing, solar, windows and siding, remodeling, foundation and waterproofing, pest control, home security, and air quality teams. It works for anyone who talks to homeowners about money: CSRs, technicians, and comfort advisors.
Do we have to record real customer visits?+
No. Simulations alone run the full practice, score, and coach loop. Field-visit recording and call scoring are optional, custom-priced add-ons, not a requirement to start.
How fast can my team start?+
Self-serve teams answer a short questionnaire and get auto-generated scenarios the same day. With onboarding, we build scenarios and a rubric from your scripts, calls, or sales process.
Can I build scenarios around my own process?+
Yes. Use your scripts, pricing, and common objections. An HVAC advisor can rehearse a system replacement; a plumber can practice the water-heater repair-or-replace talk. Coaching reflects the standard you set.
We run several locations. Can I see them all?+
Yes. One account admin sets a rubric every branch inherits, and the dashboard shows activity, scores, and readiness by rep and location against a shared standard.
How much does Simmie cost?+
The Team plan is $495 per month or $4,999 per year (up to 10 users). Growth & Enterprise starts at $7,500 per year for 11+ users with setup included. Optional Team onboarding is $2,500 one-time; field recording and other add-ons are priced separately.
What is included in the free trial?+
The 10-day free trial includes 30 minutes of simulation time, one custom scenario, and three AI homeowners. No credit card required.
Start here
Your standard. Their next call. Start with a free trial.
Start a free 10-day trial with 30 minutes of simulation time, one custom scenario, and three AI homeowners. No credit card required. Or bring your scripts to a walkthrough and see how Simmie fits your trade.
Questions? info@simmie.ai