Home & field services
Stop letting new setters learn on leads you paid for
Simmie puts every setter, CSR and in-home rep through realistic AI call simulations - scored against the same rubric, every time. You see who's ready to take live calls, and who isn't, across every branch you run.
Used by multi-location HVAC, plumbing, duct cleaning and restoration teams.
Set up in an afternoon. No LMS, no IT project.
You're buying demand. Your rep quality decides what it's worth.
Every lead that hits your phones costs money - Google, LSA, direct mail, yard signs, referral fees. It costs the same whether the person answering has been on the job six years or six days. Right now the only place a new setter gets real practice is on a real lead, and you find out how they did after the call is lost.
You can't listen to every call
You sample a handful a week per branch and hope it's representative. Recordings tell you what already went wrong. They don't tell you who's about to.
Ramp takes six weeks, and turnover resets it
Every time a setter or CSR seat turns over, someone senior loses hours to shadowing and your booking rate dips while the new hire finds their feet on paid leads.
Every branch is different and you don't know why
One location books at 58%, another at 34%. Is that the market, the lead mix, or the people? Without a common standard you're guessing - and allocating spend on the guess.
The Monday script doesn't survive to Wednesday
You train the rebuttals, everyone nods, and by midweek they're back to old habits. Nothing measures whether the training actually changed behavior.
Practice on simulations. Perform on your leads.
Build the calls your branches actually take
Describe it in plain language - a price-shopping homeowner, a no-heat emergency at 4:45pm, a follow-up on an unsold estimate - and Simmie builds a live voice simulation. Or start from the library and edit.
Reps run it until it's automatic
Unlimited attempts. Real objections, real interruptions, real voicemail. A setter can run twenty calls in an afternoon without touching a live lead.
Every call gets scored the same way
Not vibes, not a thumbs-up. A calibrated rubric scores the same call the same way every time, with transcript and reasoning attached, so coaching starts from evidence.
It rolls up across every location
Rep by rep, branch by branch, region by region. Who's ready. Who needs another week. Which location is drifting from standard.
A real call, not a quiz
Your rep talks to a live AI homeowner
No multiple choice, no reading scripts. The rep picks up the phone, an AI homeowner answers, and they run the real conversation out loud - the price shopper, the warranty question, the callback - until they can handle it clean.
- AI customers built for the calls your branches actually take
- Practice out loud on any phone, between jobs or before a shift
- Scored on every call so you see who's ready and who needs reps
Linda Morales
Homeowner - AC not cooling
One rubric. Every branch. One screen.
Most training tools give a rep feedback and give you nothing. Simmie was built the other way around. Because every rep at every location is scored against the same rubric, the numbers are comparable - a 71 in Phoenix means the same thing as a 71 in Tampa. That turns training from an expense you approve into an operating number you manage.
The point isn't that your reps practiced. It's that you can say which ones are ready - and prove it.
- Per repReadiness status - cleared or not yet - with the score behind it.
- Per branchAverage score, attempts and improvement, rolled up by location.
- DriftSpot the branch whose scores are sliding before the booking rate follows.
- EvidenceTranscript, score, and the exact moment the call went sideways.
- The gate“You're on live leads when you pass” - applied identically to everyone.
Your leads. Your job value. Your numbers.
Home services ROI is unusually easy to calculate, because you already know what a lead costs you and what a booked job is worth. The lever is booking rate - a setter who books three more out of every hundred, on leads you were already paying for, pays for this many times over.
You pay this whether or not the call converts.
Set it wherever you think is honest.
- Monthly lead spend you're protecting
- $114,000
- Additional booked jobs per month
- 36
- Added revenue per month
- $22,320
- Simmie, all branches
- $1,396/mo
Illustrative only - the arithmetic runs on the numbers you enter, not on benchmarks we made up. Bring your real cost per lead and job value and it'll tell you the truth either way.
Usage and score data from Simmie accounts. Call-volume figures show adoption, not booking outcomes.
“We already train.”
My guys learn by doing.+
They do. The question is whose leads they learn on. Simmie doesn't replace ride-alongs or call reviews - it moves the first forty reps off your paid pipeline and onto simulations.
We do call reviews already.+
Call review is a post-mortem. It tells you what a rep did to a lead you've already lost. Simulation tells you what they'll do before you hand them one.
Our people won't use it.+
The heaviest-usage accounts in our base are field-services teams. Setters run it like a game - the ones who want the leads practice the most. And you can see exactly who's logging in.
We're not a big company with a training department.+
Neither are most of our field-services customers. There's no LMS to administer and no rollout project. A branch manager can build a scenario and have their team running it the same day.
Isn't AI roleplay in everything now?+
Practice is becoming common. Scoring you can act on isn't. Anyone can generate a conversation; almost nobody can tell you the same call gets the same score twice - which is the only thing that makes “ready” mean anything.
By role
By trade
By team
Pricing
Priced per team, not per enterprise.
Start with the branch you're most worried about. Add locations when the numbers hold up.
One branch
Up to 5 setters, CSRs or techs · Cancel anytime
- Unlimited practice calls for every rep on the team
- Scenarios built from your service calls and ticket values
- One rubric scoring every rep the same way
- Readiness board by rep and by branch
- Works on any phone, nothing to install
About $70 a rep - less than one booked job
Annual license (priced by team size & integrations)
Pricing built around your organization
Multi-branch and regional rollouts are scoped to your headcount, integrations, and reporting needs. We'll price it per location.
- Full platform access
- Personalized recommendations
- Manager dashboards & analytics
- AI Coach + AI Builder
- Certification & readiness tracking
- Custom rubrics & scenarios
Need SSO, in-tenant deployment, or advanced enterprise rollout? See our Enterprise platform.
Before you start
What is AI sales training for home services?+
AI sales training uses realistic voice simulations to let setters, CSRs and in-home reps practice actual customer calls - price objections, emergency bookings, unsold estimate follow-ups - without using live leads. Each attempt is scored against a fixed rubric so managers can measure readiness instead of guessing.
How is this different from watching call recordings?+
Recordings review calls that already happened, on leads you already paid for. Simulations happen before the rep is live, can be repeated as many times as needed, and are scored consistently so you can compare one rep against another.
How long does it take to set up?+
Most managers build their first scenario in under fifteen minutes and have their team running it the same day. No LMS, no IT project, no implementation call required.
Can I build scenarios specific to my market?+
Yes. Describe the situation in plain language - your pricing, your service area, the objections your team actually hears - and Simmie builds the simulation around it.
How do I train appointment setters with AI?+
Build the inbound and outbound calls your setters take, have each new hire run them until their score clears your threshold, then put them on live leads. Most teams set a pass mark and use it as the gate.
Does it work for in-home sales, not just phone calls?+
Yes. In-home reps practice the sit-down conversation - presenting options, handling “I need to think about it,” and the competing-quote objection.
Can I see results across multiple locations?+
That's the main reason multi-branch operators use it. Scores roll up by rep, branch and region against a single rubric, so numbers are comparable across locations.
Do reps need training to use it?+
No. They open a link and take a phone call. That's the whole experience.
Find out who's actually ready
Build one scenario. Put your three newest hires through it this week. You'll know more about your bench in an afternoon than the last quarter of call reviews told you.