For branch & regional managers
Know which producers are ready for the phone. Before they're on it.
Simmie is the sales readiness layer for insurance agencies and branch networks. Your producers practice real calls against AI prospects. Simmie scores them against a calibrated rubric - and gives you a defensible pass or hold on every rep, at every location.
Producer readiness
Cold call rubric v4 · wk 32
Sample rollup. Every score links back to the recorded call it came from, and to the rubric version it was graded against.
What it costs to find out late
You're accountable for a number you can't see coming.
Every producer you put on the phone is a bet. You place it on a résumé, a licensing exam and a good interview - then wait eight weeks to find out whether it paid.
The leads they burned learning
Every objection a new producer fumbles is a lead that doesn't come back. The learning happens on live prospects because there's nowhere else for it to happen.
The ramp you paid for twice
You onboarded them. They didn't make it. You onboarded the replacement. You're running the same program on a loop and getting a different result each time.
The calls you'll never hear
You can sit in on a handful of calls a week across several offices. The producers you coach are the ones in front of you - not the ones who need it.
The exposure nobody logged
What a producer says on a recorded call is a regulatory fact. If a suitability question comes back at you, “we trained them” is not evidence. Neither is a completion checkbox.
The bar that moves by location
One office passes a producer the next office wouldn't. Neither manager is wrong, because there's no standard - just two people's judgment on two different days.
The problem isn't that your producers don't practice. It's that nobody can tell you which ones are ready.
What we actually sell
Practice is table stakes.
The score is the product.
AI roleplay is showing up everywhere - bundled into platforms your agency may already license. That's fine. Practice is good for producers and it's becoming free. But a bundled roleplay feature is built to make a rep feel coached, not to make a decision about them. It measures completion. It has no incentive - and real liability - in telling you a producer shouldn't be on the phone.
Reliability
Calibrated rubrics
Our rubrics are calibrated against hand-graded exemplar calls, and we publish the reliability evidence. The same call, scored twice, gets the same result.
Consequence
Pass or hold, as a gate
Not a percentage. Not a badge. A decision you can put in front of a compliance officer: this producer met the standard, on this date, against this rubric.
Defensibility
An audit trail by default
Every scored call, every rubric version, every result - retained and exportable. In regulated distribution that isn't a feature, it's the reason the decision holds up.
Already have practice tooling? Keep it. Simmie sits on top of the enablement stack you've bought - we're the layer that turns practice into a certification you can stand behind.
A real call, not a quiz
Your producer talks to a live AI prospect
No multiple choice, no reading scripts. The producer picks up the phone, an AI prospect answers, and they run the real conversation out loud - the Medicare objection, the callback stall, the commercial discovery - until they can handle it clean.
- AI prospects built for Medicare, final expense, personal and commercial lines
- Practice out loud on any phone, on their own time, with no live lead at risk
- Scored against the calibrated rubric so you get a pass or hold, not a percentage
David Reyes
Prospect - shopping auto + home
Three steps · first branch live this week
How it runs.
Build the call your producers actually face
Medicare AEP objections. Final expense callbacks. Commercial lines discovery. A carrier's new product launch. Describe the call in plain English and Simmie builds the simulation - persona, objections, tone.
Producers run reps against it
Live voice, on their own time, as many times as it takes. No manager in the room, no live lead at risk. New producers run it during onboarding; tenured producers run it before a launch or a compliance refresh.
You get a readiness call, not a report card
Every call is scored against the calibrated rubric and rolls up by producer, office and region. You see who cleared the bar, who's close, and who isn't going on the phone yet.
Built for how agency networks are run
One standard. Every office. One view.
Rollup by region, office and producer
See a whole territory's readiness in one view, then drill into the individual call behind any score.
One rubric across every location
The bar is the bar, whether the producer sits in your building or four states away.
Priced per branch, not per seat block
Buy the office you're accountable for. Add the next one when it earns it.
Buy it without a committee
Most branch and regional managers can authorize this on their own signature. No RFP, no procurement cycle.
South Central
4 offices · 23 producers
Gulf Coast
3 offices · 17 producers
Northgate group
2 offices · 11 producers
Lakeview group
5 offices · 29 producers
The math you can run in ninety seconds
What it's worth to catch it early.
+13.4
Avg. score improvement, engaged users
72.9%
Of users improve their score
Measured on real platform users, not modeled. The rest depends on three numbers you already know.
What a failed producer costs you
(recruiting + licensing + onboarding + draw + burned leads) × failed hires / yr
Every producer you screen out before they're on the phone is that number, saved once.
What a week of ramp is worth
(expected monthly production ÷ 4) × weeks of ramp removed
A producer who's run forty simulated objection calls doesn't spend month one learning on your leads.
What your own hours are worth
(hrs / wk on ride-alongs + call review) × 52
You're the most expensive coach in the building and the least scalable. Spend those hours on the producers the board flags.
Screen out one bad hire a year and the branch pays for itself several times over. Everything after that is ramp compression and reclaimed manager hours.
Team of five producers · $349 / month · multi-branch priced per location
Pricing
Priced per branch, not per seat block
Buy the office you're accountable for. Add the next one when it earns it. Most branch and regional managers can authorize this on their own signature.
One branch
Team of five producers · Cancel anytime
- Unlimited practice calls for every producer in the branch
- Rubric calibrated to your objection framework and compliance language
- Pass or hold on every producer, with the call behind the score
- Rollup by producer, office and region
- Full audit trail, retained and exportable
No procurement cycle · Audit trail included
Annual license (priced by team size & integrations)
Pricing built around your organization
Running multiple offices or a full region? Annual licensing is priced per location against your roster, integrations, and reporting needs.
- Full platform access
- Personalized recommendations
- Manager dashboards & analytics
- AI Coach + AI Builder
- Certification & readiness tracking
- Custom rubrics & scenarios
Need SSO, in-tenant deployment, or advanced enterprise rollout? See our Enterprise platform.
Frequently asked
Insurance producer training, answered.
How long does it take a new insurance producer to ramp?+−
It varies by line and lead source, but the expensive part is consistent: producers learn objection handling on live prospects, and every fumbled call is a lost lead. Simulated practice moves that learning curve off your leads, and gives the manager a scored view of where each producer stands before they dial.
What is AI roleplay for insurance agents?+−
AI roleplay puts a producer on a live voice call with a simulated prospect - a Medicare shopper, a small-business owner, a callback lead - that objects, stalls and pushes back the way a real one does. It's practice without risking a lead. Simmie adds the part most roleplay tools don't: calibrated scoring that turns practice into a pass or hold decision.
How is Simmie different from the roleplay in our LMS?+−
An LMS measures completion. Simmie measures readiness and produces an auditable pass or hold against a calibrated rubric. Bundled roleplay feedback is designed to encourage a rep; a calibrated score is designed to inform a decision about whether that rep goes on the phone.
Can we use our own scoring criteria?+−
Yes. Rubrics are built to your standard - your objection framework, your compliance language, your product positioning - then calibrated so they score consistently.
Does this work across multiple offices or agencies?+−
That's the primary use case. One rubric, one standard, and a dashboard that rolls readiness up by producer, office and region.
How is it priced?+−
Per branch rather than per enterprise seat block. A five-producer team starts at $349 per month, with multi-location and regional pricing available.
How fast can we start?+−
First scenario built and first producers running calls the same week. No integration required to begin.
We already have roleplay in our enablement platform.+−
Then you already have practice. What you don't have is a score you can make a decision on. Ask your vendor for their rubric reliability evidence - whether the same call scores the same way twice. If they can produce it, you may not need us. So far, nobody in the category publishes it.
Our producers won't use it.+−
The ones who are struggling will, because it's the only place they can fail without it costing them a lead. One insurance account on our platform ran 116 practice calls in three days. Usage is not the problem we usually see.
Can AI really judge an insurance conversation?+−
Not by itself, and not by default - which is why calibration is the whole product. Our rubrics are graded against human exemplars, the reliability evidence is documented, and you can see exactly why a call scored the way it did. We'll send you the calibration report before you buy anything.
What about our data?+−
Enterprise-grade deployment options, retention controls and a full audit trail. Regulated distribution is the environment this was built for.
We're not ready to roll this out to a whole region.+−
Don't. Start with one office and one scenario. If the readiness scores don't change what you do about a producer, you'll know inside a month.
Start narrow
Start with the office you're most worried about.
Pick one location. Build one scenario. Score your producers against it. If the readiness picture doesn't tell you something you didn't already know, you've lost a week and nothing else.
No procurement cycle · No platform migration · One branch, one week