For branch, complex & regional managers
AI sales training for wealth management firms
Your advisors are licensed, certified, and CE-current. None of that tells you whether they can hold a rollover conversation, defend a fee, or keep a client invested through a drawdown.
No LMS project. No IT ticket. A manager can run this
without opening a procurement cycle.
Rollover — $900K, prior employer plan
ADVISOR 4471 · RUN 03 · 11:42 · 14 MIN
THRESHOLD · PASS 78
RUBRIC v4 · CALIBRATED
Two criteria below threshold. Coaching flagged: fee transparency, comprehension check.
Used by regulated distribution teams and multi-office sales organizations
The gap
Completion is not readiness.
Every advisor on your roster has a training record. It shows courses finished, CE credits logged, attestations signed. What it does not show is whether they can run the conversation when a client asks why they should move a 401(k), or why the fee is what it is, or why they should stay invested when the account is down eleven percent.
You're managing a standard you can't observe.
A branch manager with fourteen advisors cannot listen to enough client conversations to know where each one stands. Across a region it stops being a scheduling problem and becomes a structural one - so the standard drifts, and each office anchors “ready” to whoever manages it.
Your best producers can't clone themselves.
The advisor who handles an angry client beautifully cannot explain how. Skill sits in your top quintile and stays there. Ride-alongs move it one person at a time, and they cost your highest producers the hours they'd otherwise spend producing.
Ramp runs in quarters, and you find out late.
A new advisor's first real test is a live client. If they're not ready, you learn it from a complaint, a lost household, or four slow quarters - after you've spent the recruiting cost, the transition package, and the desk.
Training tells you what an advisor was shown. Simmie tells you what they can do.
How it works
Build the conversation. Set the bar. Score everyone against it.
Describe the scenario
Type the conversation you need practiced in plain language. A 62-year-old with $900K sitting at a former employer who's been told rollovers are a sales tactic. A client of eleven years asking why they pay 95 basis points when their brother-in-law pays nothing. The simulation is live the same day.
Calibrate the rubric
This is the part that matters and the part nobody else does. Your standard becomes the scoring criteria - your discovery requirements, your disclosure language, your escalation triggers. We calibrate against real calls until it grades the way your best manager would, and that calibration is documented and reviewable.
Advisors run the call
Voice, real time, with an AI client who pushes back the way real clients push back. Not multiple choice. Not a video with a quiz at the end.
You get a decision, not a dashboard
Every run returns a score against your rubric, criterion-level detail on what was missed, and a pass or no-pass against the threshold you set. Managers see the roster ranked. Nobody has to interpret a heat map.
The output is a judgment you can act on. Most platforms are built to avoid making one.
A real call, not a quiz
Voice, real time, with a client who pushes back
The advisor picks up the phone and runs the conversation out loud - the rollover, the fee defense, the drawdown call - against an AI client who resists the way real clients resist. Not multiple choice. Not a video with a quiz at the end.
- Scenarios live the same day you describe them
- Scored against your rubric, criterion by criterion
- Recorded and transcribed for the audit trail
Margaret Ellison
Client - $900K rollover
Compliance & supervision
Your policies say advisors are trained. This is how you show they're applied.
Reg BI's compliance obligation requires written policies and procedures - and training is part of what firms point to. But examination staff have been direct that what matters is whether policies are implemented and enforced, not whether they exist. FINRA's 2026 oversight report flags rising Reg BI care, conflicts, and disclosure failures, with particular attention to complex products, rollover and account-type recommendations, and annuity exchanges.
Those are conversations. They fail in conversations. A completion record proves an advisor was told the standard - not that they apply it under pressure.
Rollover & account-type recommendations
Whether the advisor gathered existing plan costs, features, and alternatives before recommending.
Reasonably available alternatives
Genuinely considered and articulated, or gestured at.
Cost & fee disclosure
Explained clearly without deflecting, in language compliance approves.
Annuity & complex product conversations
Exchange rationale, surrender exposure, share class, suitability - stated out loud.
Senior & vulnerable client handling
Pace, comprehension checks, trusted contact, and knowing when to stop and escalate.
Firm-approved language
No guarantees, no projections outside policy, no characterizing what the firm doesn't permit.
The audit trail
Every simulated conversation is recorded, transcribed, and scored against a documented rubric with a timestamp and a version history. When a supervisor, an examiner, or an arbitration panel asks how you knew an advisor was prepared for a conversation type, you have something to produce beyond a completion percentage.
Simmie is a training and assessment platform. It does not provide CE credit, does not satisfy any FINRA, SEC, or state registration requirement, and does not certify compliance. It measures whether your advisors can execute the conversations your policies require them to handle correctly.
Ramp & development
Cut the distance between hired and productive.
New advisor failure rates aren't a secret and aren't a small number. Most of that attrition is decided in the first two quarters, and most of it comes down to conversations the advisor wasn't ready to have and didn't get enough reps on before it counted.
Simmie gives them the reps. A new advisor can run the same difficult prospecting call forty times in a week, get scored on every one, and see exactly which criterion they keep missing. No client on the other end. No household at risk.
Skill transfer
Calibrate the rubric on how your top producers actually handle a conversation, and their judgment becomes the standard every advisor is measured against. That's the mechanism for moving skill out of your top quintile - not a lunch-and-learn.
Multi-office
One standard, every office, on one screen.
Regional managers set the rubric and threshold once. Branch and complex managers run their own rosters inside it. You see readiness by office and by advisor without asking six managers for a status update and getting six different definitions of ready.
Regional rollup
Readiness by office at a glance - comparable, because the rubric is identical.
One bar
Same criteria and threshold whether the advisor sits in your flagship or a two-person satellite.
Manager-owned
No L&D sponsor, no LMS administrator, no procurement cycle.
Return
The math you can run on your own roster.
We're not going to hand you an industry-average ROI figure a marketing team invented. Here's the arithmetic. Put your own numbers in it.
Ramp compression
[New advisors/yr] × [months faster to productive] × [monthly revenue per advisor]
Every month earlier an advisor starts having competent client conversations is a month of production you weren't getting. Where one retained household can be worth six figures in lifetime revenue, this is usually the largest lever - and the one managers most consistently under-count.
Attrition caught early
[Fully loaded cost per advisor] × [hires identified in week 3, not month 6]
The cheapest failed hire is the one you redeploy early. The most expensive is the one who quietly underperforms for four quarters while consuming a desk, a payout, and your attention.
Manager hours recovered
[Advisors per manager] × [conversations to review] × [minutes each]
Six offices, ten advisors each, three conversations apiece is more than thirty hours of listening your managers don't have and aren't spending. Simmie runs that pass and hands each manager a ranked roster.
Household preservation
[Households at risk] × [revenue per household] × [share saved]
Harder to attribute, easy to recognize. The retention conversation is a skill, it's practiceable, and most firms leave it entirely to instinct.
Supervisory & E&O exposure avoided
Hardest to price, most obvious in hindsight. One mishandled rollover recommendation becomes a complaint, then a supervisory file, then in the worst case an arbitration. A scored gate with a documented rubric moves your answer from “we train on that” to “here is the record.”
This usually isn't new spend
Advisor development and supervision already carry line items. Simmie sits on those lines, not on a discretionary training budget you have to go fight for.
+13.4
Average score improvement across engaged users, with 72.9% improving their score. Measured on our platform, on real users - not a projection.
Proof
What we can actually show you.
Two things - and we'd rather show you both than make a claim we can't support.
The calibration report
We publish how our rubrics score: the methodology, the agreement between model scoring and human graders, and where they disagree. If you're going to make a pass/no-pass call about someone's career on a score, you're entitled to interrogate how the score is produced. No competitor publishes this. Ask them for theirs.
A sample advisor report
An anonymized, watermarked scored report showing exactly what a manager receives after a run: criterion-level detail, transcript, score, and the pass or no-pass call.
Pricing
Start with one office. Scale across the firm.
A branch or regional manager can set this up without an implementation project. Firm-wide pricing is quoted against your roster.
One office
Team of five advisors · Cancel anytime
- Unlimited practice calls for every advisor in the office
- Scenarios built from your prospect conversations and fee objections
- Rubric calibrated to your compliance language
- Readiness rollup by advisor, office and region
- Full audit trail, retained and exportable
No implementation project · No procurement cycle
Annual license (priced by team size & integrations)
Pricing built around your organization
Firm and multi-office licensing is quoted against your advisor roster, integrations, and reporting needs - including SSO and specific data handling terms.
- Full platform access
- Personalized recommendations
- Manager dashboards & analytics
- AI Coach + AI Builder
- Certification & readiness tracking
- Custom rubrics & scenarios
Need SSO, in-tenant deployment, or advanced enterprise rollout? See our Enterprise platform.
Questions
Before you book.
Does this replace our required training or CE?+−
No, and be skeptical of anyone who says otherwise. Registration, continuing education under FINRA Rule 1240, firm element training, AML, and product training are all required and untouched. Simmie handles what none of them test: whether the advisor can execute the conversation.
How does this relate to Reg BI?+−
Your firm's standard - discovery requirements, alternatives consideration, cost and fee disclosure, rollover analysis, documentation - becomes scored criteria on a simulated conversation. That lets you verify advisors apply the standard rather than only that they completed a course. It does not certify compliance and is not a substitute for your supervisory system.
Is the scoring defensible if it's challenged?+−
That's why the calibration report exists. Rubrics are documented and versioned, scoring is calibrated against human graders, every run is recorded and transcribed, and the threshold is one you set rather than one we impose. We'll walk you through the methodology before you buy.
Which firm types does this work for?+−
Wirehouse branches and complexes, independent broker-dealers, bank and credit union investment programs, RIAs and RIA aggregators, and insurance-affiliated advisory forces. Different rubrics, same system.
Do we need IT or an LMS administrator?+−
No. A branch or regional manager can set this up and run it without an implementation project. For firms requiring SSO, security review, or specific data handling terms, we support that separately.
What does it cost?+−
Team plans start at $349/month. Firm and multi-office pricing is quoted against your roster - book a walkthrough.
Our enablement platform already has AI roleplay.+−
It probably does - practice is table stakes now. Ask it two harder questions. Can you rewrite the rubric so it grades against your compliance manual and your standard? And will it tell you an advisor shouldn't be in front of a client? It won't do either. Its vendor sells to L&D, measures completion, and has no appetite for making a consequential judgment about your people. Simmie is built to make that judgment and stand behind it.
Our advisors are experienced. This is for rookies.+−
Ramp is the easiest use case to explain, not the most valuable one. The conversations carrying the most risk on your roster - rollover recommendations, annuity exchanges, fee defense with a long-tenured client, a drawdown call with a nervous retiree - are handled by your senior people, mostly unobserved, on habits formed years ago under a different standard. Experience raises the floor. It doesn't guarantee the current standard is being applied.
How long before we're running?+−
A scenario can be live the day you describe it. Rubric calibration takes longer - that's the part with real work behind it - and most firms are scoring a full roster inside a few weeks.
Find out what your roster actually looks like.
Bring one conversation type that matters to your business. We'll build it, calibrate a rubric to your standard, and run a handful of your advisors through it. You'll see the spread inside a week - and the spread is usually the part that surprises people.
No LMS migration · No IT project · No annual commitment to see it work