For enrollment, admissions and student recruitment
Advisor roleplay against a live AI prospective student - scored, so you know who's ready before yield season
In twenty minutes we'll build one conversation from a real point in your funnel, score a live call, and show you the campus view. If the score doesn't tell you something you didn't already know, you've lost twenty minutes.
Maya Daniels
Prospective student - Nursing inquiry
You're managing a class target, a team, and a turnover rate at the same time
You know who your strongest advisor is. You have no reliable read on the eight people beneath them. A new advisor takes months to become productive, and most of what decides whether an inquiry becomes an enrolled student happens on calls you never hear.
01 - Cost
Ramp time before yield season
A new advisor hired in June is talking to your most important inquiries by July. Nobody can tell you objectively when they're ready - so you either put them on live leads too early and lose applicants, or hold them back while the funnel piles up.
02 - Cost
Melt you didn't see coming
The admitted student who quietly goes cold over the summer doesn't tell you. The advisor who can't handle the cost conversation doesn't either. You find out in August, when the class you counted on doesn't show up.
03 - Cost
No line of sight across campuses
You can feel which campus is converting inquiries and which is leaking them. You can't prove it, and you can't tell a provost or a board why - because how your advisors sound on the phone isn't a metric anyone has ever handed you.
Course completions don't fix this. An advisor can finish every module in your LMS and still fold on the first cost objection. Completion measures attendance. You're trying to make an enrollment decision. See how Simmie compares to an LMS.
Practice is table stakes. The score is the product.
AI roleplay is showing up everywhere now, including bundled into the CRM and LMS you may already pay for. Fine. Simulated practice is worth having, and we do it well. But a practice tool that hands back encouraging feedback can't tell you whether an advisor should be on live inquiries.
Making that call requires a rubric that scores the same call the same way twice, an audit trail behind every score, and an institution willing to attach a consequence to the result. The simulations are how we get the sample. The calibrated score is what you buy.
From new hire to certified in four steps
Build the conversation your funnel actually runs
Inbound inquiry call. Admitted student going cold. Parent pushing back on cost. Reactivating a stalled application. You describe it in plain language; Simmie builds it - persona, objections and rubric included. No instructional designer, no ticket to the LMS team. See the builder
Advisors practice as many reps as they want
Live voice, an AI that hesitates, objects on cost, and gets cold feet like a real prospective student or parent. They can run the same call twenty times before yield season without touching a single real inquiry. How the simulator works
Every call comes back scored against the rubric
Not a vibe. A structured score on the behaviors that decide the call - rapport, discovery, handling the cost objection, clear next step - with the transcript moment attached to each one.
You see the campus, not just the advisor
Scores roll up by advisor, by team, by campus. Who's ready. Who's stuck on the same failure two weeks running. Which campus has a coaching problem you'd otherwise find out about when the class doesn't fill.
Readiness board - inquiry call rubric
Week of 17 Aug- D. OkaforNorth88Cleared
- M. ReyesNorth81Cleared
- J. WhitfieldDowntown74Cleared
- A. BarnesOnline58Hold
- T. NguyenOnline52Hold
Online campus: 3 of 8 cleared - cost objection failing two weeks running
Make readiness a gate, not a suggestion
The institutions getting the most out of Simmie do one thing differently: they attach a consequence to the score. New advisor doesn't take live inquiries until they pass the inquiry-call rubric. Advisor moving into a harder program certifies first. Everyone recertifies each term, and the record of it exists in writing.
That's the difference between a training tool and an operational gate - and it's why the audit trail matters. When someone asks why an advisor was or wasn't on the phones during yield season, you have an answer with a date on it. See assessments and certification.
A real call, not a quiz
Every call rolls up to a campus you can manage
The advisor picks up the phone, an AI prospective student answers, and they run the conversation out loud - the stealth inquiry, the cost objection, the summer melt call - until they can handle it clean. Every rep comes back scored, and those scores roll up by advisor, team and campus.
- AI students built for inbound inquiries, cost objections, and melt saves
- Practice out loud on any phone, before any call block
- Scored on every call so you see who converts and who leaks inquiries
Advisor readiness overview
Click any metric to see who's behind it.
Active advisors
6 / 6
41 sessions this week
Avg score
79
trending up
Improving
4
vs. previous period
Ready
3
hitting readiness bar
Needs attention
2
coaching or quiet
The team · 6 advisors · scores exclude calls under 2 min
| Advisor | Sessions | Practice | Last active | Avg score | Trend | Readiness |
|---|---|---|---|---|---|---|
Maya Torres | 24 (22 scored) | 3h 10m | 2h ago | 91+8 | Ready | |
Devin Park | 19 (18 scored) | 2h 40m | 5h ago | 88+5 | Ready | |
Priya Nair | 21 (20 scored) | 2h 55m | 1d ago | 86+3 | Ready | |
Marcus Bell | 12 (9 scored) | 1h 20m | 8h ago | 74+6 | On track | |
Elena Vasquez | 8 (6 scored) | 52 min | 2d ago | 63-4 | Needs coaching | |
Tobias Klein | 2 (0 scored) | 6 min | 11d ago | — | — | Went quiet |
Director view - readiness by advisor, team and campus
Calls your advisors make every day
Not generic sales roleplay. These are built from the way students actually enroll and melt away.
The stealth inquiry
They filled out one form at 11pm and they're already talking to four other schools. You have one call to make them feel seen and earn the campus visit. This conversation decides whether your best-fit applicant ever calls back.
“I'm just looking into a few options right now, I'm not really sure yet.”
The cost and aid talk
The student loves the program and just saw the sticker price. Emotions are high and the deadline is close. This is the single conversation that separates an enrolled student from one who walks to the cheaper option.
“It just seems really expensive - I don't think we can make it work.”
The is-it-worth-it doubt
A parent on the line isn't sure a degree still pays off, and the student is wavering. Bridging value without sounding like a brochure is pure advising - and the exact moment a promising applicant quietly disappears.
“Honestly, I'm not even sure college is worth it anymore.”
The summer melt call
They're admitted, deposited, and now second-guessing the whole thing in July. Handled well you keep a confirmed student. Handled badly you get a no-show on day one and a seat you can no longer fill.
“I might just take a gap year - I'm getting cold feet about the whole thing.”
Priced per campus, because that's how you think about cost
Not per-seat enterprise pricing built for a 5,000-person org. You're buying readiness for an enrollment team. Start with one campus, expand across the system as it works. No procurement cycle, no platform minimum, no implementation project.
Fill those in with what you actually know. Then the only question that matters: if certifying your advisors before they take live inquiries shortens ramp by two weeks, or saves one preventable washout per campus per year, or keeps one admitted student from melting - does that cover the cost of the campus?
One retained student per campus, per year, is the entire threshold.
Your inputs
- Fully-loaded cost of an advisor during ramp$3-5K / mo
- Weeks of ramp before handling live inquiries8-16
- Annual advisor turnover25-40%
- Net tuition revenue per enrolled student$18-40K
Pricing
Start with one campus. Scale to every campus.
Priced by campus, not by seat guesswork. Any plan pays for itself the first time an advisor saves a melting student or converts an inquiry they would have lost.
Team
One campusA single campus or enrollment team holding one standard. Advisors practice, every call gets scored, and you see who's ready for live inquiries.
Starting atUp to 25 advisors. Rubric calibration included.
Start with one campusWhat's included
- Unlimited practice calls per advisor
- Scenarios built from your programs and funnel
- Calibrated scoring on every call
- Pass / No Pass before they touch live inquiries
- Director dashboard and analytics
- AI Coach and AI Builder
- Advisor certification tracking
Campuses
Every campusRoll the same bar across every campus, program, and team - then compare them side by side instead of guessing which campus converts inquiries.
Starting atScales by campus count. Onboarding per campus included.
Roll out by campusEverything in Team, plus
- Unlimited campuses and programs
- Cross-campus readiness benchmarking
- Campus and team leaderboards
- Regional and director dashboards
- Role-based access per campus
- Consolidated readiness reporting for your VP
- Onboarding for each new campus
Enterprise
Your stackSimmie deployed inside your environment and wired into the CRM, SIS, and LMS your institution already runs on.
Scoped with our team. MACC eligible.
Talk to SalesEverything in Campuses, plus
- SSO (SAML and SCIM)
- Deployed in your tenant
- MACC credits eligible
- Slate, Salesforce, SIS and LMS integrations
- Board-facing certification reporting
- Dedicated success manager
- SLA and priority support
Need SSO, in-tenant deployment, or a system-wide rollout? See our Enterprise platform or compare all plans.
Before you book the call
Isn't AI roleplay included in the CRM or LMS we already have?+−
Increasingly, yes - and if all you need is practice, use it. The difference is what the score can be used for. Bundled roleplay gives formative feedback; it isn't built to support a decision about whether an advisor should be on live inquiries, and the vendors shipping it publish no reliability evidence for their scoring. Simmie is built for the decision, with the audit trail behind it. Simulator vs. roleplay
Will my advisors actually use it?+−
They use it when it's tied to something real. A drill with no consequence gets ignored - that's true of every training tool ever bought. A certification standing between a new hire and their own inquiry queue gets run repeatedly, often before you ask.
How long does setup take?+−
You can build a working scenario in an afternoon and have your first campus practicing the same week. No integration required to start.
Do you integrate with our CRM or SIS?+−
We do, and for most institutions it isn't where you should start. Get one campus certifying first; wire it into Slate, Salesforce, or your SIS once you know the standard is right. See integrations and MCP
Is this education sales training, or general sales training?+−
Both work, but the scenarios, rubrics and the pushback the AI gives are built around enrollment conversations - inbound inquiry calls, cost and financial-aid objections, parent doubts, summer melt saves - not generic B2B software pitches.
What kind of institution is this for?+−
Universities, community colleges, career and trade schools, online program managers, and K-12 networks with a central enrollment or admissions team and multiple campuses - where a director owns a class target and can make this decision without a committee.
What about student data?+−
Simmie is SOC 2 Type II certified and built on Microsoft Azure, with SSO, directory sync and audit trails included. Advisors practice against AI personas, not real applicant records, so most enrollment leaders never need this conversation; it's there when your IT and compliance teams want it. See the enterprise platform
Keep reading
Sales onboarding roleplay
Why new advisors take months to ramp, and what changes when practice starts on day one.
Use case
AI sales readiness
The discipline of proving capability before an advisor is in front of a real prospective student.
Use case
Objection handling
Drill the cost and worth-it objections that stall enrollment conversations.
Use case
Enterprise platform
SSO, directory sync, in-tenant deployment and integrations for larger rollouts.
Product
Find out where your team actually stands
Bring one campus and one conversation you care about. You'll leave the call with a scored advisor roleplay, the rubric behind the score, and a view of where the rest of the campus would land.
Book the walkthroughOr run an enrollment simulation yourself first - free, no call required.