Coach Every Rep Without Burning Out Your Managers
AI Roleplay and coaching simulations for onboarding, certification and continued education
Used by sales reps at these companies
From startups to regional brokerages
What Sales Leaders Are Saying
Real feedback from sales leaders running Simmie with their teams.
"It was tremendously realistic and accurate."
"This is exactly what I had dreamed of. It's exactly what we need."
"Training salespeople on extremely complex, emotional calls is time-consuming and difficult to scale for quality assurance."
— What You Actually Get —
See the product. Not the philosophy.
Four things that make Simmie different from everything else you have tried.
Build a sim in 60 seconds
Paste a URL or upload a PDF. Simmie extracts your product, personas, and objections — and spins up a practice scenario instantly.
Try the builder →Reps practice anywhere, anytime
No scheduling, no calendar juggling. Your reps run practice sessions on any device — before a big call, between meetings, on the commute.
See how it works →A dashboard, not a recording library
See who improved, who is stuck, who is ready for live calls. Track progress across your whole team without listening to hours of recordings.
View sample dashboard →Turn any call into a drill
Upload a real call recording and Simmie converts it into a practice scenario. Your reps train on actual conversations, not generic scripts.
Learn more →The Hidden Cost of DIY Coaching
Manual coaching doesn't scale.
It just burns out your best people.
Even if you had the time, the math doesn't work. Here's what it actually costs to coach reps yourself.
Context Jumping
Every rep is different. Different skill gaps, different deals, different personalities. Your brain has to reset between every single session.
15-20 min lost per rep
Setup & Debrief Time
Prep the scenario. Run the roleplay. Give feedback. Document it. That 15-minute practice just became 45 minutes of your calendar.
3x the actual practice time
Scheduling Headaches
Find a time that works. Reschedule when deals pop up. Chase down the no-shows. Repeat weekly for every rep on your team.
2-4 hrs/week in coordination
Turnover Multiplier
New hire? Start from scratch. Rep leaves? All that coaching walks out the door. High turnover teams never stop onboarding.
Endless restart loop
Sales coaching is one of the highest-ROI activities you can do.
But coaches don't scale.
For a team of 10 reps, quality coaching adds
8-12 hours/week
to an already overloaded manager's workload.
This is uncalculated time that never shows up on a calendar. It compounds with turnover — new hires reset everything. Outsource the repetitive work to infrastructure that actually scales.
Experience Simmie in Action
Click the green phone button to hear how our AI-powered simulation sounds. Practice cold calls, objection handling, discovery calls and more with realistic conversations.
Launch now on the web app - integrate fully when you’re ready.
Did you know?
Interactive role-play training improves knowledge retention by up to 75% compared to traditional lecture-based methods. Practice makes permanent.
This is a preview. The live product is a real-time, two-way voice conversation with instant post-call coaching and scoring.
Paste a URL or upload a doc to build a custom Simmie
Drop in a website URL, a sales playbook, a pitch deck, or a marketing brochure - Simmie builds a realistic simulation around your materials in seconds. No setup, no implementation timeline, no off-the-shelf scenarios that don't reflect how your buyers actually push back.
Start practicing in a minute
No setup, no implementation services. Drop in your source and start drilling right away.
Any source you already have
Websites, playbooks, pitch decks, product docs, marketing brochures - it all becomes a Simmie.
Personas that match your buyers
AI-generated profiles pulled straight from your content — titles, objections, and pain points you actually hear.
Your script, your standards
Scoring adapts to your approach so you're graded against the call you want to run, not a generic template.
Drop in any source
Ready in under 60 seconds
VP of Operations @ Acme Logistics
Skeptical buyer • Budget conscious • Prefers data over pitch
Simmie AI Coach
Analyzing session
You handled the pricing objection well, but talked over the buyer at the 2:14 mark. Active listening is the gap. I've queued a drill for you.
Got it — what should I do differently?
Pause for a full beat after they raise price, then ask one question before you respond. Let's run it back.
Get instant feedback after every session
You don't need a manager standing by to get better. Simmie's AI Coach analyzes every word, catches the patterns that cost you the deal, and delivers specific feedback in seconds — so you improve one conversation at a time.
Skill gaps surfaced instantly
Pinpoints exactly where you lost the buyer — so you know what to fix before the next conversation.
An interactive debrief every time
Get a back-and-forth AI debrief after each session. Ask why a moment went sideways and how to handle it better.
Targeted drills for your weak spots
Simmie prescribes drills aimed at the specific moments you struggle with, so you improve fast.
Specific, actionable feedback
No vague scores. You get concrete notes on what worked, what didn't, and exactly what to try next.
Built for the teams you'd expect — and a few you wouldn't.
Simmie works for any consultative, relationship-driven sales process.
Staffing & Recruiting
Train recruiters on intake calls, candidate qualification, and client management.
Wealth Management
Certify advisors on discovery, compliance conversations, and complex product positioning.
Insurance
Practice needs analysis, policy explanations, and objection handling before live clients.
Tech Sales & SaaS
Run discovery call drills, demo practice, and negotiation scenarios.
Real Estate
Practice FSBO, off-market, and expired listing calls to build pipeline faster.
— Transparent Pricing —
Pay for what you use.
Scale as you grow.
Credits are shared across your whole team. Start small, add more as you see results.
Team plans
Multiple plans for every team size — from a handful of reps to org-wide rollouts.
- AI Builder Assistant
- AI Coaching Assistant
- Custom personality creation
- Call recording analysis
- Manager dashboard & analytics
- Performance assessments & certification
— FAQ —
Questions before you start
Everything you need to know to get your team up and running.
— Get started —
Ready to turn sales practice into a system?
Start with Practice, roll out to Teams, or deploy Simmie as infrastructure.