Multi-unit franchisees · Area developers · Franchisors
You can inspect a location. You can't inspect a phone call.
Simmie puts every CSR, setter and closer across every unit through realistic AI call simulations, scored against the same rubric and logged every time. You get a readiness board by location instead of a hunch about which unit is dragging the average.
Used by multi-location operators in home services, field services and event services.
Readiness by unit
Example- Unit 076 / 6
- Unit 034 / 6
- Unit 223 / 7
- Unit 140 / 5
Same brand, same ad spend, same scripts. Unit 14 has nobody cleared to answer the phone, and the royalty report won't say so for another six weeks.
Your brand standards stop at the front door
You have an operations manual, a mystery-shop program and a field consultant who visits four times a year. None of that touches the moment that actually decides whether a lead converts: a nineteen-year-old at Unit 14, on a Tuesday, picking up a phone with no script and no supervision.
Every unit trains its own way
Your best-run location has an owner who's good at coaching. Your worst-run location has an owner who's good at something else. That difference isn't a line item in your P&L, but it's in the numbers.
You find out in the royalty report
Unit-level performance surfaces 30 to 60 days after the damage. By then the leads are gone, the hire has either stuck or quit, and nobody can reconstruct what went wrong on the calls.
Turnover resets the clock constantly
Frontline roles at unit level churn hard. Every replacement means the owner re-trains from scratch, while also running the location, and the new person learns on leads the system already paid for.
Marketing spend gets burned at the last mile
The co-op fund, the local ad budget, the lead-gen contract. All of it delivers a ringing phone. If the person answering isn't ready, that spend converted into nothing and no one logged why.
A field visit audits the building. Nothing audits the conversation.
One rubric. Every unit. Scored before they touch a live lead.
Simmie is an AI sales readiness platform. Your people practice real calls against realistic AI customers - the price shopper, the angry reschedule, the “just send me an email” brush-off - and every attempt is scored against a rubric you control.
The score isn't a participation trophy. It's a gate.
Build your brand's scenarios once
Describe the calls your units actually take. Simmie generates the simulation with your offers, your objections, your scripts, your service area. Build it at HQ, push it to every location.
Every new hire runs the reps
Unlimited practice, no manager in the room, no scheduling. They can run it at 11pm on their own phone. Every attempt is scored and logged.
Certify before live-lead access
Pass or no-pass against your threshold. The result is an audit trail: a defensible record that this person met the standard on this date, which is exactly what you need to require it across units you don't directly employ.
Run the system from the rollup
One board shows readiness by unit, by role, by cohort. You see the lagging location in week one, not in next quarter's numbers.
This is an ad-spend line item, not a training line item
Training budgets are small and discretionary. The money a readiness gate actually moves is already in your numbers, just filed under marketing, labor and turnover. Five places it shows up.
Lead waste stops compounding
Every lead worked by someone who wasn't ready is spend you can't get back, and at unit level it's usually the biggest controllable cost on the page.
leads per unready hire × your cost per lead × hires per year
Booking rate converges across units
The gap between your best-converting unit and your worst isn't talent, it's coaching. Closing part of that spread on your existing lead volume is the single largest number on this page for most operators.
(top-unit booking rate − system average) × leads per lagging unit × avg ticket
Ramp compresses
People clear the bar when they clear the bar, not when the calendar says two weeks. Days returned across a year of hiring are selling days.
hires per year × days saved × daily revenue contribution
Wash-outs get caught in week one
Someone who can't clear a calibrated bar is identified before the full onboarding cost is spent and before they've worked your pipeline.
fully loaded onboarding cost × bad hires caught earlier
Owner and manager hours come back
Simulations don't need a supervisor sitting in. The hours a multi-unit operator spends listening to practice calls are hours not spent running the business.
hours per week per location × locations × loaded hourly cost
These are your inputs, not industry averages. Want the math against your own numbers? Run it in the ROI calculator.
A standard you can actually require
You can't manage franchisee employees. You can set brand standards, and a standard is only real if it's measurable and documented.
Simmie makes frontline call performance both. One rubric, defined at HQ. Certification records per person, per unit, per date. A system-wide readiness view that doesn't depend on self-reporting from the units.
Push scenarios system-wide
Build the brand's call standards once, deploy to every unit, update everywhere when the offer changes.
Support new unit openings
New franchisees ramp staff against the same bar your best units cleared, from day one.
Give your FBCs something to work with
Field consultants walk into unit visits with scored call data instead of impressions.
Defend the requirement
Simmie publishes a rubric calibration report, the audit trail behind how scores are produced. That's the artifact that makes a mandate defensible to franchisees rather than arbitrary.
What the scores actually do
+13.4 points
average score improvement
72.9%
of engaged reps improved their score
Measured across users who completed multiple scored simulations on Simmie. Reflects performance within simulations.
Pricing
Start with one location. Roll it out system-wide.
A single franchisee can start without waiting on the franchisor. System-wide pricing is quoted against your unit count.
One location
Up to 5 staff per unit · Cancel anytime
- Unlimited practice calls for every rep in the unit
- Scenarios built from your brand standards and offers
- One rubric so every location is graded the same way
- Readiness rollup by unit, region and franchisee
- Works on any phone, nothing for the unit to install
About $70 a rep - no franchisor approval needed to start
Annual license (priced by team size & integrations)
Pricing built around your organization
System-wide and multi-unit licensing is quoted against your unit count, integrations, and reporting needs - including franchisor-level rollups across every location.
- Full platform access
- Personalized recommendations
- Manager dashboards & analytics
- AI Coach + AI Builder
- Certification & readiness tracking
- Custom rubrics & scenarios
Need SSO, in-tenant deployment, or advanced enterprise rollout? See our Enterprise platform.
What multi-unit operators ask first
How is this different from our LMS?+−
An LMS records that someone completed a course. Simmie records how someone performed in a conversation, scored against a rubric, with the attempt logged. Course completion doesn't tell you whether the person can handle a price objection. A scored simulation does.
Can we use our own scripts and offers?+−
Yes. You describe your calls, offers, objections and service area, and Simmie builds simulations around them. Most operators start with their two highest-volume call types.
How long before a new hire is certified?+−
That's your call. You set the threshold and the number of scored attempts required. Most teams start people on unlimited practice and gate live-lead access on clearing the bar rather than on days elapsed.
Do franchisees have to buy it individually, or does HQ?+−
Both models work. Units can self-serve on a team plan, or the franchisor can deploy system-wide with standards defined centrally. Talk to us about which fits your agreement structure.
Does this replace our field coaching?+−
No, it makes it targeted. Your field consultants and multi-unit managers stop spending visits diagnosing basic call skills and start working on what the scores say is actually broken at that unit.
What roles is this for?+−
Anyone at unit level who converts on the phone or in person: CSRs, appointment setters, inside sales, front-desk staff, in-home closers, membership sales.
See what your worst unit sounds like before your customers do
Build a simulation for your brand in a few minutes. Run it. See the score. Decide from there.
- Free to build and try
- One rubric across every location
- Set up in a day, not a quarter