Multi-unit franchisees · Area developers · Franchisors
Turn your best rep's performance into every location's training.
Coach your franchise teams to maximize revenue opportunities. Capture the sales conversations your best reps handle well, then turn them into customized AI simulations that teach everyone else the same skills. Add field recording for instant coaching after real visits, tours, and consultations.
Start with AI practice. Recording devices and field recording are an optional add-on with custom pricing.
Health club · Illustrative example
One real objection. A skill every club can practice.
The prospect
“The gym down the road costs less. Why should I join here?”
Capture the approach
Your top membership rep asks about the prospect's goals, explains the support included, and helps them compare more than the monthly fee.
Turn it into a simulation
Other reps practice with an AI prospect who has a cheaper quote and isn't yet convinced the membership is worth it.
Coach the skill, then try again
Did the rep discover what matters, explain relevant value, and agree on a next step? Feedback tells them what to work on in the next attempt.
Not a recording to watch once. A conversation your team can practice until the skill improves.
Franchise customer
SnapHappy Photobooth
Event services
Your best sales training is already happening at one of your locations.
Someone on your team knows how to turn a price question into a useful conversation, a tour into a membership, or an inquiry into an appointment. The opportunity is to capture what they do well and give everyone else a way to practice it.
Your best rep's approach stays at one location
They ask better questions, connect the offer to the customer's goals, and handle hesitation without rushing to a discount. Capture those skills so the rest of your network can practice them.
The coaching comes after the moment has passed
A manager can't observe every tour, consultation, or follow-up. Give reps specific feedback while the conversation is fresh, then let them rehearse a better approach before the next customer arrives.
Every new hire starts with the script, not the skill
A playbook explains what to say. A simulation lets someone practice when to ask, how to listen, and how to respond. Give new hires a way to learn from your best people without taking them off the floor.
An inquiry doesn't become revenue on its own
Coach the moments between interest and a decision: booking the visit, explaining value, recommending the right option, and agreeing on the next step. Make the most of the opportunities your marketing already creates.
Don't just tell the team to sell like your best rep. Give them a way to learn how.
Capture what works. Coach the moment. Practice the skill.
A recorded conversation is the starting point, not the training program. Simmie turns real sales moments into specific feedback and realistic simulations so reps can improve before the next customer conversation.
The goal isn't to memorize a top rep's words. It's to learn the skills behind their results.
Capture your best reps in action
Start with real sales conversations and the behaviors you want others to learn. For in-person visits, tours, and consultations, we can equip reps with recording devices through an optional, custom-priced add-on, with the required consent.
Turn the conversation into coaching
With field recording, reps receive instant post-visit coaching: what built trust, where value was clear, and what to improve. Use strong examples to define the skills behind great performance, not just a script to copy.
Build customized training simulations
Simmie turns live conversations into targeted AI practice. Recreate the customer's goals, objections, and decision points so other reps can rehearse the same skills, using your brand's offers and standards.
Coach, repeat, and share across locations
Each practice attempt gets scored feedback. Reps work on the skill they need next, while managers review progress by person and location. Your top performers' approach becomes something the whole network can learn.
What working together can look like
400 health club locations. Your best reps become the starting point.
Imagine a health club network with 400 locations. Some membership reps consistently turn inquiries and tours into sign-ups. Others need help explaining value or handling hesitation. Here is how we would work with that team to make strong performance teachable across the network.
Illustrative rollout example, not a customer case study or a promise of results.
Step 1
Start with your strongest membership reps
Together, we identify top performers and a small group of pilot clubs. Capture how they handle inquiry calls, club tours, membership consultations, and follow-ups. Where conversations happen on the floor, add recording devices if needed and arrange the required consent before recording.
What to expect: A set of real conversations and a shared definition of what good looks like.
Step 2
Build a membership-sales practice library
Turn those conversations into simulations: the guest comparing a cheaper gym, the member unsure they will use the club, or the prospect who wants to think about it after a tour. Coach reps to understand the goal, recommend the right membership, explain value, and ask for a clear next step.
What to expect: Brand-specific scenarios, agreed scoring criteria, and targeted coaching after each attempt.
Step 3
Pilot the training before a network-wide rollout
Establish a practice baseline at the pilot clubs. Reps run the simulations, receive feedback, and repeat the skills they need to improve. Managers review the attempts with us to refine scenarios and coaching priorities. If field recording is included, real visits also receive instant post-visit coaching.
What to expect: A view of skill gaps, practice progress, and what to refine before expanding.
Step 4
Bring the approach to all 400 locations
Expand in stages using the pilot's lessons. Keep core coaching standards consistent, adapt scenarios to approved local offers, and give new hires the same practice foundation. Continue using strong sales conversations and recurring objections to refresh the training.
What to expect: A repeatable coaching program, with progress visible by rep and club.
Measure the skills. Check the business impact.
Review practice scores, objection handling, and progress by rep and location. Alongside that, track your own inquiry-to-visit rate, tour-to-membership conversion, appropriate add-on sales, and manager coaching time. Establish a baseline and compare over time, accounting for changes in offers, staffing, and lead mix.
Better simulation performance is evidence of practice progress, not proof of a specific revenue lift. The pilot helps you decide what to expand and what still needs work.
Map out a pilot for your locationsLet every location learn from your strongest people.
You don't need your best rep to visit every franchise or your field consultants to run every practice session. Capture the approach once, then turn it into coaching and simulations the network can use.
HQ defines the skills and brand standards. Local teams practice the conversations they actually have. Managers get a clearer view of who is improving and where the next coaching conversation should start.
Make your best performance teachable
Capture how strong reps discover needs, explain value, and earn the next step. Turn that approach into practice for every franchisee, not a story told at the annual meeting.
Give new locations a practical starting point
Bring new hires into a library of realistic conversations built around your brand. They can practice before their first customer and keep building skills after opening day.
Make field coaching more targeted
Give field consultants and local managers practice scores and specific coaching topics. Use their visits for hands-on support instead of repeating the same basic role-play at every location.
Share the standard, respect the local offer
Keep core skills consistent across the network while tailoring simulations to local pricing, promotions, and customer needs. Refresh training when your best reps find a better way to handle an objection.
Track better skills, not just completed training.
+22 points
average score improvement with our AI Coaching
72.9%
of engaged reps improved their score
Measured across Simmie users who completed multiple scored simulations, not the illustrative health club network above. These are simulation results, not a guarantee of sales or revenue improvement.
Pricing
Starts at $495 / mo.
Includes up to 10 users. Visit our Pricing page for all plans and pricing offers.
Optional add-on · Custom pricing
Bring coaching onto the floor with field recording.
We can equip your reps with recording devices for in-person sales conversations. Capture club tours, consultations, and customer visits with the required consent, then turn them into instant post-visit coaching and customized training simulations.
Recording devices and field recording are not included in standard practice plans. We scope the add-on around your recording needs and location rollout. AI practice can be used without it.
Discuss recording and custom pricingWhat multi-unit operators ask first
How do you turn our best rep's performance into training?+−
Start with real sales conversations and identify the skills worth teaching: asking about goals, explaining value, responding to objections, and agreeing on a next step. Simmie builds customized simulations around those moments so other reps can practice the approach and get scored coaching, rather than just listen to a recording.
Can you provide recording devices for in-person conversations?+−
Yes. We can equip field reps with recording devices for visits, tours, and consultations. Field recording is an optional add-on with custom pricing, separate from practice plans. Recorded conversations can become instant post-visit coaching and customized training. Discuss device needs and rollout with us when requesting a quote.
What should we consider before recording?+−
Obtain the required customer and employee consent and follow applicable recording laws and your organization's privacy policies. Discuss recording practices, device setup, and data-handling requirements with our team before rollout.
Is the 400-location health club a customer case study?+−
No. It is an illustrative rollout example, not a named customer or a claim of achieved results. It shows how a health club network could capture top membership reps, pilot targeted practice, and expand coaching across 400 locations. Scope and rollout would be agreed with your team.
What should we expect from a pilot?+−
Agree on the customer conversations and skills to improve, build an initial simulation library, and establish a practice baseline. Reps receive scored coaching, while managers review skill progress and next steps. Compare that progress with your own booking, conversion, and revenue data; simulation scores do not guarantee sales results.
Can we use our own scripts, offers, and local pricing?+−
Yes. Build practice around your brand's customer conversations, approved offers, and objections. Keep shared coaching criteria across the network while tailoring scenarios to what each location actually sells. You can start AI practice without adding field recording.
Do franchisees buy individually, or does HQ?+−
Both models work. Locations can choose a practice plan, or HQ can discuss a network-wide rollout. Field recording and recording devices are quoted separately as an optional add-on. Talk to us about your locations, team sizes, and recording needs.
Does this replace managers and field coaches?+−
No. Simulations give reps repeatable practice and immediate feedback between coaching sessions. Optional field recording extends that feedback to real customer visits. Managers can focus on the specific skills each person needs, while keeping hands-on observation and local context.
Which roles can use it?+−
Membership sales, front-desk teams, CSRs, appointment setters, consultants, and field reps who handle customer conversations by phone or in person. Each role can practice the situations relevant to its work.
Your best rep can't be everywhere. Their approach can.
Tell us which conversations drive revenue, who handles them best, and where your team needs help. We'll map out how to turn that performance into coaching and practice across your locations.
- Built from real conversations
- Coaching after every simulation
- Optional field recording