For broadcast, radio, print and digital ad sales
Ad rep roleplay against a live AI advertiser - scored, so you know who's ready before the quarter closes
In twenty minutes we'll build one conversation from a real account in your market, score a live call, and show you the market view. If the score doesn't tell you something you didn't already know, you've lost twenty minutes.
Rita Santos
Local advertiser - Auto dealership
You're carrying a revenue number, a team, and a turnover rate at the same time
You know who your strongest rep is. You have no reliable read on the eight people beneath them. A new rep takes months to become productive, and most of what decides whether a prospect becomes booked revenue happens on calls you never hear.
01 - Cost
Ramp time before the quarter closes
A rep hired in January is expected to carry a list by March. Nobody can tell you objectively when they're ready - so you either put them in front of your best advertisers too early and burn accounts, or hold them back while the pipeline stalls.
02 - Cost
Cancellations you didn't see coming
The advertiser who quietly stops renewing doesn't tell you why. The rep who can't defend the rate or handle a results complaint doesn't either. You find out at renewal, when the revenue you booked into the forecast walks out the door.
03 - Cost
No line of sight across markets
You can feel which market is closing and which is discounting to survive. You can't prove it, and you can't tell a GM or a corporate VP why - because how your reps sound on the phone isn't a metric anyone has ever handed you.
Course completions don't fix this. A rep can finish every module in your LMS and still fold on the first rate objection. Completion measures attendance. You're trying to make a revenue decision. See how Simmie compares to an LMS.
Practice is table stakes. The score is the product.
AI roleplay is showing up everywhere now, including bundled into the CRM you may already pay for. Fine. Simulated practice is worth having, and we do it well. But a practice tool that hands back encouraging feedback can't tell you whether a rep should be in front of your best advertisers.
Making that call requires a rubric that scores the same call the same way twice, an audit trail behind every score, and a company willing to attach a consequence to the result. The simulations are how we get the sample. The calibrated score is what you buy.
From new hire to certified in four steps
Build the conversation your reps actually run
Cold prospecting call. Rate objection from a returning advertiser. Skeptic who only believes in social. Saving a cancellation before renewal. You describe it in plain language; Simmie builds it - persona, objections and rubric included. No instructional designer, no ticket to the training team. See the builder
Reps practice as many reps as they want
Live voice, an AI that pushes on rate, questions the ROI, and threatens to cancel like a real advertiser. They can run the same call twenty times before the quarter closes without touching a single live account. How the simulator works
Every call comes back scored against the rubric
Not a vibe. A structured score on the behaviors that decide the call - discovery, building the value case, defending the rate, clear next step - with the transcript moment attached to each one.
You see the market, not just the rep
Scores roll up by rep, by team, by market. Who's ready. Who's stuck on the same failure two weeks running. Which market has a coaching problem you'd otherwise find out about when the quarter comes in short.
Readiness board - sales call rubric
Week of 17 Mar- C. JimenezDallas88Cleared
- A. FosterDallas81Cleared
- J. WhitfieldAustin74Cleared
- A. BarnesHouston58Hold
- T. NguyenHouston52Hold
Houston market: 3 of 8 cleared - rate objection failing two weeks running
Make readiness a gate, not a suggestion
The media companies getting the most out of Simmie do one thing differently: they attach a consequence to the score. New rep doesn't get live accounts until they pass the sales-call rubric. Rep moving into a bigger account list certifies first. Everyone recertifies each quarter, and the record of it exists in writing.
That's the difference between a training tool and an operational gate - and it's why the audit trail matters. When someone asks why a rep was or wasn't carrying a list this quarter, you have an answer with a date on it. See assessments and certification.
A real call, not a quiz
Every call rolls up to a market you can manage
The rep picks up the phone, an AI advertiser answers, and they run the conversation out loud - the cold prospect, the rate objection, the cancellation save - until they can handle it clean. Every rep comes back scored, and those scores roll up by rep, team and market.
- AI advertisers built for cold prospecting, rate objections, and cancellation saves
- Practice out loud on any phone, before any call block
- Scored on every call so you see who closes and who discounts the market down
Rep readiness overview
Click any metric to see who's behind it.
Active reps
6 / 6
41 sessions this week
Avg score
79
trending up
Improving
4
vs. previous period
Ready
3
hitting readiness bar
Needs attention
2
coaching or quiet
The team · 6 reps · scores exclude calls under 2 min
| Rep | Sessions | Practice | Last active | Avg score | Trend | Readiness |
|---|---|---|---|---|---|---|
Carla Jimenez | 24 (22 scored) | 3h 10m | 2h ago | 91+8 | Ready | |
Andre Foster | 19 (18 scored) | 2h 40m | 5h ago | 88+5 | Ready | |
Priya Nair | 21 (20 scored) | 2h 55m | 1d ago | 86+3 | Ready | |
Marcus Bell | 12 (9 scored) | 1h 20m | 8h ago | 74+6 | On track | |
Elena Vasquez | 8 (6 scored) | 52 min | 2d ago | 63-4 | Needs coaching | |
Tobias Klein | 2 (0 scored) | 6 min | 11d ago | — | — | Went quiet |
Sales manager view - readiness by rep, team and market
Calls your reps make every day
Not generic sales roleplay. These are built from the way advertisers actually buy and cancel.
The cold prospecting call
A local business owner who's never bought from you and is already being pitched by three other outlets. You have one call to make the medium feel worth their money and earn the meeting. This conversation decides whether a real budget ever comes your way.
“We've tried advertising before and honestly it never really did anything for us.”
The rate and ROI talk
The advertiser likes the schedule and just saw the rate card. Budgets are tight and every competing platform quotes a CPM. This is the single conversation that separates a booked campaign from a rep who caves and discounts the whole market down.
“That's way more than I'm paying for digital - can you do better on the rate?”
The does-it-even-work doubt
A skeptical owner isn't sure broadcast or print still moves customers, and they're leaning all-in on social. Bridging value without sounding like a rate card is pure selling - and the exact moment a winnable account quietly disappears.
“Isn't everyone just on their phone now? I don't know that anyone's even seeing this.”
The cancellation save
They're mid-contract, unhappy with results, and threatening to pull the whole schedule. Handled well you keep the account and the renewal. Handled badly you lose booked revenue and a reference in a market where everyone talks.
“I'm just not seeing the results I expected - I think we're going to cancel.”
Priced per market, because that's how you think about cost
Not per-seat enterprise pricing built for a 5,000-person org. You're buying readiness for a sales team. Start with one market, expand across the group as it works. No procurement cycle, no platform minimum, no implementation project.
Fill those in with what you actually know. Then the only question that matters: if certifying your reps before they carry live accounts shortens ramp by two weeks, or saves one preventable washout per market per year, or keeps one advertiser from cancelling - does that cover the cost of the market?
One retained advertiser per market, per year, is the entire threshold.
Your inputs
- Fully-loaded cost of a rep during ramp$4-7K / mo
- Weeks of ramp before carrying a live list8-16
- Annual ad rep turnover30-45%
- Annual revenue per mid-size advertiser$12-60K
Pricing
Start with one market. Scale to every market.
Priced by market, not by seat guesswork. Any plan pays for itself the first time a rep saves a cancelling advertiser or closes an account they would have lost.
Team
One marketA single market or sales team holding one standard. Reps practice, every call gets scored, and you see who's ready to pitch advertisers.
Starting atUp to 25 reps. Rubric calibration included.
Start with one marketWhat's included
- Unlimited practice calls per rep
- Scenarios built from your inventory and rate card
- Calibrated scoring on every call
- Pass / No Pass before they touch live accounts
- Sales manager dashboard and analytics
- AI Coach and AI Builder
- Rep certification tracking
Markets
Every marketRoll the same bar across every market, station, and team - then compare them side by side instead of guessing which market is closing and which is discounting.
Starting atScales by market count. Onboarding per market included.
Roll out by marketEverything in Team, plus
- Unlimited markets and stations
- Cross-market readiness benchmarking
- Market and team leaderboards
- Regional and GM dashboards
- Role-based access per market
- Consolidated readiness reporting for your VP
- Onboarding for each new market
Enterprise
Your stackSimmie deployed inside your environment and wired into the CRM, ad system, and LMS your media company already runs on.
Scoped with our team. MACC eligible.
Talk to SalesEverything in Markets, plus
- SSO (SAML and SCIM)
- Deployed in your tenant
- MACC credits eligible
- Salesforce, WideOrbit, CRM and LMS integrations
- Corporate-facing certification reporting
- Dedicated success manager
- SLA and priority support
Need SSO, in-tenant deployment, or a group-wide rollout? See our Enterprise platform or compare all plans.
Before you book the call
Isn't AI roleplay included in the CRM we already have?+−
Increasingly, yes - and if all you need is practice, use it. The difference is what the score can be used for. Bundled roleplay gives formative feedback; it isn't built to support a decision about whether a rep should be in front of your best advertisers, and the vendors shipping it publish no reliability evidence for their scoring. Simmie is built for the decision, with the audit trail behind it. Simulator vs. roleplay
Will my reps actually use it?+−
They use it when it's tied to something real. A drill with no consequence gets ignored - that's true of every training tool ever bought. A certification standing between a new rep and their own account list gets run repeatedly, often before you ask.
How long does setup take?+−
You can build a working scenario in an afternoon and have your first market practicing the same week. No integration required to start.
Do you integrate with our CRM or ad system?+−
We do, and for most media companies it isn't where you should start. Get one market certifying first; wire it into Salesforce, WideOrbit, or your CRM once you know the standard is right. See integrations and MCP
Is this media ad sales training, or general sales training?+−
Both work, but the scenarios, rubrics and the pushback the AI gives are built around advertising conversations - cold prospecting, rate and CPM objections, ROI skeptics, cancellation saves - not generic B2B software pitches.
What kind of media company is this for?+−
Broadcast and radio groups, newspaper and magazine publishers, outdoor and digital media companies, and cable or streaming ad sales teams with reps across multiple markets - where a sales manager owns a revenue number and can make this decision without a committee.
What about advertiser and account data?+−
Simmie is SOC 2 Type II certified and built on Microsoft Azure, with SSO, directory sync and audit trails included. Reps practice against AI personas, not real account records, so most sales leaders never need this conversation; it's there when your IT and compliance teams want it. See the enterprise platform
Keep reading
Sales onboarding roleplay
Why new reps take months to ramp, and what changes when practice starts on day one.
Use case
AI sales readiness
The discipline of proving capability before a rep is in front of a real advertiser.
Use case
Objection handling
Drill the rate and ROI objections that stall advertising conversations.
Use case
Enterprise platform
SSO, directory sync, in-tenant deployment and integrations for larger rollouts.
Product
Find out where your team actually stands
Bring one market and one conversation you care about. You'll leave the call with a scored ad rep roleplay, the rubric behind the score, and a view of where the rest of the market would land.
Book the walkthroughOr run an ad sales simulation yourself first - free, no call required.