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Welcome ColdCALR Users!
#1 Ranked AI Sales Call Simulator on Google

Welcome to Simmie Practice

Same powerful AI roleplay training you love, now part of the complete Simmie platform. Practice cold calls, master objection handling, and transform your sales conversations with realistic AI simulations.

20 credits free— No credit card required
Screenshot of Simmie AI sales role play interface on laptop - Sales call simulator platform

Used by sales reps at these companies

Morgan Stanley logo
Keller Williams logo
State Farm logo
Nissan logo
Farmers Insurance logo
Northwestern Mutual logo
Coldwell Banker logo

AI Sales Role Play Training Features

Everything you need to master your sales conversations

Customized Simmies

Create AI personas tailored to your specific buyer profiles, industries, and sales scenarios.

Advanced Intelligence

AI that understands context, adapts to responses, and provides realistic conversational experiences.

Script Builder

Design conversation flows, objection handling scripts, and sales methodologies into your training.

Mobile Functionality

Practice anywhere, anytime with full mobile support. Train on-the-go at your convenience.

24/7 Access

Your AI roleplay partner is always available, ready to help you practice and improve.

Try It Now

Click the green phone to hear a sample simulation

Screenshot of Simmie AI sales role play interface - Sales call simulator dashboard

This is a preview. The live product is a real-time, two-way voice conversation with instant coaching.

AI Builder

Easy-to-build simulations. Ready to go in seconds.

Drop in a website URL, playbook, pitch deck, or marketing brochure — Simmie builds a realistic simulation around your materials in under a minute. No instructional designers, no long setup, no generic scenarios that don't reflect how your buyers actually think.

Ready in seconds

No setup calls, no instructional designers. Paste your source and start practicing.

Any source input

Websites, playbooks, pitch decks, product docs, marketing brochures - it all becomes a Simmie.

Realistic personas

AI-generated buyer profiles pulled from your content — titles, objections, and pain points.

Custom scoring rubrics

Rubrics adapt to your methodology so reps are graded against your playbook, not a generic one.

1

Drop in any source

Website URL
Playbook PDF
Pitch Deck
Marketing Brochure
Building your simulation…
2

Ready in under 60 seconds

VP of Operations @ Acme Logistics

Skeptical buyer • Budget conscious • Prefers data over pitch

DiscoveryPricing objectionCompetitor comparison

Simmie AI Coach

Analyzing session

You handled the pricing objection well, but I noticed you talked over the prospect at the 2:14 mark. Let's work on active listening.

How can I improve that?

I built you a 3-minute drill simulation focused on pausing after objections. Ready when you are.

AI Coaching

Get personalized AI coaching after every practice session

Most reps finish a call and move on. Don't do that — the real value is what happens after. Your AI Coach analyzes every word, catches patterns a human coach would need 10 sessions to spot, and delivers targeted coaching in seconds.

Skill gap analysis

Pinpoints exactly where you lost the buyer — tone, pacing, or missed signals.

Post-sim debriefs

Interactive chat with your AI coach to break down what worked and what didn't.

Personalized drill plans

Custom follow-up simulations targeted at your specific weaknesses.

Instant feedback

No waiting for your manager's calendar. Coaching delivered in seconds.

Live Call Recording Analysis

Upload your call recordings and let Simmie coach you

Your best training material is already sitting in your call recordings. Upload an actual call, get instant analysis, and turn it into a practice simulation so your team can drill the exact scenarios your buyers are bringing to the table.

Auto-build Simmies from real calls

Upload a recording and Simmie generates a new simulation based on how that conversation went.

Full conversation scoring

Get the same rubric-driven feedback on your live calls that you get on simulations.

Practice the real thing

Let reps practice the actual objections and scenarios your buyers are throwing at them.

Performance analysis

Pinpoints exactly where you lost the buyer - opening, quality of questions or missed signals.

Drop your call recording here

.mp3, .wav, .m4a up to 500 MB

discovery-call-acme-corp.mp3

24 min 18 sec • Analyzing…

Build a Simmie from this call - practice the exact objections you heard.

Simple Pricing

Start free, upgrade when you're ready

Start free with 20 credits

No credit card required. Try simulations, call analysis, and coaching.

Create Free Account
BUILD THE HABIT

Practice

For reps who want consistent practice reps on their own terms.

$24/mo

60 credits included

  • 60 credits per month
  • Real-time feedback & coaching
  • Cold call, discovery & objection handling
  • Performance analytics & insights
  • Mobile & desktop access
Get Started
MOST POPULAR

Pro

For serious reps and managers who build their own training.

Most users upgrade within 30 days

$49/mo

120 credits included

  • Everything in Practice
  • +60 additional credits (120 total/month)
  • AI Assistant — builds everything for youNEW
  • Script Builder
  • Premium support
Start Practicing Now
PER SEAT · 2-10 PEOPLE

Team

For managers rolling out practice to their pod this quarter.

$41/seat/mo

100 credits per seat included

  • 100 credits per seat (shared pool)
  • Everything in Pro
  • Team usage dashboard
  • Manager coaching insights
  • Shared sim library
  • Bulk seat management
Get Team Access

Need more credits?

Buy additional credits anytime. Use them for Simulation Time, Live Call Analysis, or AI Coaching Sessions.

View Credit Packs

What Users Are Saying

Real feedback from real users experiencing AI-powered sales training.

On Platform Realism
"It was tremendously realistic and accurate."
On Training Impact
"This is exactly what I had dreamed of. It's exactly what we need."
On the Problem
"Training salespeople on extremely complex, emotional calls is time-consuming and difficult to scale for quality assurance."

Frequently Asked Questions

Everything you need to know about Simmie Practice

Simmie Practice is an AI-powered sales simulation platform that lets you practice real conversations — cold calls, discovery calls, objection handling, negotiations — with voice-enabled AI personas that talk back, push back, and score you automatically. No manager needed. No scheduling. Just practice whenever you're ready.
Every plan includes simulations, call recording analysis, AI coaching, customized voice-enabled AI personas across industries, real-time call scoring with rubric-driven feedback, performance tracking over time, and the ability to practice scenarios across 115+ countries and markets. Pro and Team plans also include the Simmie Builder Assistant. Team plans add team management, team analytics, a shared minutes pool, and shared simulations and personalities across your team.
Simmie uses a platform fee plus usage-based credits. Your monthly plan includes a base allotment of credits for simulations, call recording analysis, and AI coaching sessions. If you need more, you can purchase credit packs at a discount or add credits à la carte. Reviewing your scores and using the Simmie Builder Assistant are always free — you only use credits when you're actively practicing, analyzing recordings, or running coaching sessions. Annual plans save 17%.
Credits are the universal unit for all AI-powered features on Simmie. One credit equals one minute of live simulation practice. 0.6 credits covers one minute of recorded call analysis. Three credits cover one AI coaching session. Your plan includes a monthly credit allotment, and you can purchase additional credit packs at volume discounts anytime. Unused credits roll over each month as long as your subscription is active. If you cancel your subscription, you will lose all credits except those purchased from credit packs. Credit Packs never expire and will be available if you renew your subscription.
The Simmie Builder Assistant turns your sales scripts, playbooks, and call recordings into realistic practice simulations automatically. Paste your content, and Simmie builds an interactive scenario complete with a persona, scoring rubric, and adaptive conversation flow. You can also upload recorded calls and the platform will generate new simulations from the transcript. The Simmie Builder Assistant is available on Pro and Team plans.
AI Coaching is an autonomous coaching layer included in every plan. After each simulation, it analyzes your performance, identifies skill gaps, and delivers targeted coaching through interactive chat — things like post-sim debriefs, skill gap analysis, and personalized drill plans. It's coaching that runs without the coach.
Yes. Team plans include multiple seats with individual logins, a shared credit pool, and team management tools. Managers get a dedicated dashboard showing team-wide analytics, individual progress, and where each rep needs work. Simulations and personalities are shared across the team — build once, everyone practices. AI Coaching runs for every team member automatically.
Just a computer or mobile device with a browser and a microphone. Simmie runs entirely in your browser — there's nothing to download or install. A headset is recommended for the best voice simulation experience, but your device's built-in microphone works fine.
Most training tools give you content to watch. Simmie gives you conversations to practice. Our AI personas respond in real time with natural voice, adapt to what you say, and push back the way real prospects do. Every call is scored against rubrics so you get measurable, specific feedback — not generic tips. You can upload your own scripts, playbooks, and even recorded calls to build simulations that match exactly what your team faces in the field. It's autonomous coaching infrastructure — the practice and the coaching happen without a manager in the room.
Simmie is SOC 2 Type II certified and built on Microsoft Azure. Your call recordings, simulations, and performance data are never shared. For enterprise clients, we offer enhanced data security options including SSO, directory sync, and audit trails. Contact our sales team to learn about security add-ons for your account.
You can cancel anytime from your account settings — no long-term contracts and no cancellation fees. Your access continues through the end of your current billing period. Any unused credit pack balances remain available if you resubscribe.
Team Solutions

Looking for an Enterprise Solution?

Simmie's full platform offers powerful capabilities for enterprises looking to transform their sales training at scale.

Team Analytics

Track performance across your entire sales organization

LMS Integration

Seamlessly connect with your existing tech stack

Enterprise Security

SSO, SOC 2 compliance, and custom security policies

Custom Training

Build scenarios from your own playbooks and materials