AI Roleplay Training for Real Estate Professionals
Agents learn by doing — which means burning leads while they learn. Simmie lets your team practice listing presentations, buyer consultations, and tough negotiations with AI before they practice on real clients.
Used by sales reps at leading companies
The Real Estate Training Gap
Most agents get their training on live prospects. Every fumbled objection, every weak listing presentation, every missed closing opportunity costs real money.
Burned Leads
New agents practice on real prospects, losing potential listings and buyers while they learn.
Manager Time Drain
Broker-owners and team leads spend hours doing roleplay sessions instead of closing deals.
No Measurement
Traditional roleplay has no scoring, no tracking, and no way to identify skill gaps across a team.
Pre-Built Real Estate Scenarios
Simmie comes loaded with scenarios that cover the full real estate sales cycle — from prospecting to closing.
Listing Presentations
Practice your full listing presentation with sellers who challenge your commission, marketing plan, and pricing recommendations.
Buyer Consultations
Handle first-time buyers, investors, and relocating families with different needs, timelines, and budget constraints.
Price Reduction Conversations
Navigate the difficult conversation when a home isn't selling. Practice delivering market data and resetting expectations.
FSBO Prospecting
Convert For Sale By Owner leads by demonstrating your value without being pushy. Handle their objections to agent fees.
Negotiation Scenarios
Practice representing buyers in competitive offers and sellers in multiple-offer situations.
Expired Listing Calls
Win over homeowners whose listing expired with another agent. Address their frustration and rebuild trust.
10 Buyer & Seller Personas
Practice with AI personas that reflect real market dynamics — from first-time buyers to skeptical FSBOs.
First-Time Buyer
Nervous, lots of questions, needs hand-holding through the process
Investor
Numbers-focused, wants ROI projections, may challenge your market analysis
Relocating Executive
Time-pressured, decisive, needs efficiency and expertise
Downsizing Empty Nester
Emotional attachment to home, needs patience and empathy
Skeptical Seller
Interviewed 3 agents, challenges your commission and marketing plan
FSBO Homeowner
Believes agents aren't worth the fee, needs value demonstration
Luxury Buyer
High expectations, privacy concerns, wants discretion
Divorce Seller
Stressful situation, may have conflicting parties, needs neutral guidance
Estate Sale Representative
Handling deceased relative's property, unfamiliar with process
Impatient Seller
Needs to sell fast, may have unrealistic price expectations
See a Sample Roleplay
Here's what a listing presentation practice session looks like with Simmie.
Hi, thanks for coming by. My husband and I have been thinking about selling, but honestly, we're not sure if now is the right time. The market seems uncertain.
I completely understand that concern. Market timing is something a lot of homeowners are thinking about. Can I ask what's driving your consideration to sell — is there a move you're planning, or are you exploring your options?
Well, our kids have all moved out and this house is just too big now. We've been looking at condos downtown. But I'm worried we won't get what we need for this place to afford what we want.
That's a great goal — downsizing to something more manageable. I'd love to show you some recent sales in your neighborhood. Homes like yours have actually been doing well because inventory is low. Would it help if I walked you through the numbers?
Yes, I'd like to see that. But I should mention — we talked to another agent who said she could sell it for $450,000. Does that seem realistic to you?
This conversation continues with objection handling, pricing discussion, and commitment to next steps.
Real Estate-Specific Scoring
Every simulation is scored on the competencies that actually drive real estate success.
Objection Handling
Acknowledge concern, reframe value, provide evidence
Urgency Building
Create motivation without pressure tactics
Consultation Skills
Ask discovery questions, listen actively, tailor approach
Market Knowledge
Demonstrate local expertise with specific data points
Value Articulation
Clearly explain your services and differentiation
Next Step Securing
End every conversation with a clear commitment
For Brokerages & Teams
- Assign training modules to new and experienced agents
- Track who's practicing and who's falling behind
- Identify coaching opportunities with performance data
- Standardize training across your entire organization
For Individual Agents
- Practice on your own schedule, whenever you have time
- Prepare before a big listing appointment
- Work on specific skills without waiting for a coach
- Get instant, objective feedback on every call
Ready to Train Like Top Producers?
Join the real estate teams using Simmie to build confident, skilled agents who close more deals.