AI Roleplay Training for Financial Services & Wealth Management
Advisors face a dual challenge: sell consultatively AND maintain regulatory compliance. Simmie addresses both with realistic client conversations and compliance guardrails baked into every rubric.
Used by sales reps at leading companies



The Dual Challenge in Financial Services
Your advisors need to build relationships and close business — while navigating complex regulatory requirements in every conversation.
The Sales Challenge
Advisors must build trust, uncover needs, present solutions consultatively, and handle objections — skills that require practice.
The Compliance Challenge
Every conversation carries regulatory risk. FINRA, SEC, and state regulations require careful documentation and disclosure.
Simmie solves both challenges simultaneously — improving sales skills while reinforcing compliance habits.
Financial Services Scenarios
Practice the conversations that matter most — with AI clients who ask tough questions.
Portfolio Review Discussions
Practice annual reviews with clients who have questions about performance, fees, and market volatility.
New Client Onboarding
Build trust with prospects transferring assets. Handle questions about your approach, fees, and fiduciary duty.
Fee Conversations
Navigate the sensitive topic of fees with transparency. Practice explaining your value proposition.
Market Downturn Conversations
Keep clients calm during volatility. Practice reframing losses and reinforcing long-term strategy.
Cross-Sell Opportunities
Identify and present additional services — insurance, estate planning, tax strategies — without being pushy.
Compliance-Sensitive Discussions
Practice conversations where compliance matters most: suitability, risk disclosure, and documentation.
See a Sample Roleplay
Here's what a portfolio review conversation looks like with Simmie.
I've been looking at my statement and I'm concerned. The market dropped 15% last quarter but my portfolio is down 18%. Why am I underperforming?
I appreciate you bringing this up, and I understand the concern. Let me walk you through what's happening. Your portfolio has higher exposure to growth stocks, which tend to be more volatile in downturns. However, looking at our 3-year performance, we're actually ahead of benchmark by 4.2%.
But I'm retiring in 8 years. Should we be taking this much risk? My neighbor says I should move everything to bonds.
That's an important consideration, and 8 years is the right time to review our allocation. Moving entirely to bonds would reduce volatility, but it also means potentially not keeping pace with inflation. Let me show you a few scenarios — we can find a balance that lets you sleep at night while still growing your retirement assets.
I'd like to see those scenarios. And while we're at it — I've been wondering if I'm paying too much in fees compared to those robo-advisors I keep seeing advertised.
This conversation continues with fee justification, risk tolerance discussion, and compliance-appropriate recommendations.
Compliance Scoring Built In
Every simulation automatically tracks regulatory adherence — not just sales performance.
FINRA Adherence Scoring
Automatically track whether advisors follow required disclosures and suitability guidelines.
SEC Compliance Tracking
Monitor adherence to SEC regulations in client conversations.
Audit-Ready Documentation
Every practice session is logged, scored, and available for compliance review.
Zero Recording Risk
Generate coaching insights from simulations — not from recording real client conversations.
Why Financial Services Teams Choose Simmie
Compliance Built Into Scoring
Unlike generic roleplay, Simmie's rubrics include regulatory guardrails. Advisors get scored on both sales skills AND compliance adherence in every simulation.
Practice Without Risk
Your team can practice sensitive conversations — fee discussions, suitability explanations, market downturn calls — without any risk to real client relationships or compliance records.
Audit-Ready Training Records
Every simulation is automatically logged with timestamps, transcripts, and scores. Ready for compliance audits without any additional documentation work.
The Zero Recording Risk Advantage
Traditional coaching requires recording real client conversations — creating compliance risk and client privacy concerns. With Simmie, you generate the same coaching insights from AI simulations.
Ready for Compliance-Ready Training?
See how Simmie helps financial services teams build better advisors while maintaining regulatory compliance.